Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a clear unique selling point? (a) we sell things (b) we are open (c) delivered to your door (d) it has a price
- 2.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 3.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 4.Which of these is an unfair way to compete? (a) a fair, lower price (b) a new flavour (c) friendlier service (d) copying a rival’s logo
- 5.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 6.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 7.🔍 Which is the odd one out? (a) we are open (b) same as every stall (c) it has a price (d) free name tags
- 8.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a louder voice (c) a higher price only (d) a unique selling point
- 9.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 10.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 11.🏪 What is a competitor? (a) your teammate (b) a supplier (c) a customer (d) a rival seller
- 12.🔍 Which is the odd one out? (a) ready in five minutes (b) a new flavour each week (c) it has a price (d) made from waste paper
- 13.Which of these is not a unique selling point? (a) we have a table (b) made from waste paper (c) a new flavour each week (d) ready in five minutes
- 14.🔍 Which is the odd one out? (a) posting fake reviews (b) copying a rival’s logo (c) lying about a rival (d) friendlier service
- 15.🔍 Which is the odd one out? (a) faster service (b) copying a rival’s logo (c) friendlier service (d) a cleaner stall
- 16.🔍 Which is the odd one out? (a) a sugar-free recipe (b) delivered to your door (c) we are open (d) a new flavour each week
- 17.🔍 Which is the odd one out? (a) we have a table (b) it is a product (c) a sugar-free recipe (d) we sell things
- 18.Which of these is a clear unique selling point? (a) it is a product (b) made from waste paper (c) we sell things (d) we have a table
- 19.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 20.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 21.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 22.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 23.🔍 Which is the odd one out? (a) delivered to your door (b) we are open (c) we have a table (d) it is a product
- 24.Which of these is not a unique selling point? (a) ready in five minutes (b) same as every stall (c) free name tags (d) a sugar-free recipe
- 25.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 26.Which of these is an unfair way to compete? (a) a new flavour (b) faster service (c) a cleaner stall (d) spreading rumours
- 27.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 28.🔍 Which is the odd one out? (a) faster service (b) a cleaner stall (c) grabbing their spot (d) a fair, lower price
- 29.📊 A rival sells chai at ₹10. Why should you know this? (a) to close them down (b) to copy their sign (c) to set a fair price (d) to complain
- 30.🔍 Which is the odd one out? (a) same as every stall (b) made from waste paper (c) a sugar-free recipe (d) a new flavour each week
- 31.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 32.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 33.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 34.🧪 How can you find a USP? (a) pick a random word (b) copy the rival exactly (c) ask what buyers miss (d) skip it
- 35.🔍 Which is the odd one out? (a) better quality (b) spreading rumours (c) friendlier service (d) a new flavour
- 36.Which of these is not a unique selling point? (a) we sell things (b) a new flavour each week (c) ready in five minutes (d) a sugar-free recipe
- 37.Which of these is a fair way to compete? (a) better quality (b) spreading rumours (c) lying about a rival (d) copying a rival’s logo
- 38.Which of these is an unfair way to compete? (a) a new flavour (b) friendlier service (c) lying about a rival (d) better quality
- 39.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 40.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
Answer key
- delivered to your door
- False
- False
- copying a rival’s logo
- True
- an unfair way
- free name tags
- a unique selling point
- a clear USP
- a fair way to compete
- a rival seller
- it has a price
- we have a table
- friendlier service
- copying a rival’s logo
- we are open
- a sugar-free recipe
- made from waste paper
- a clear USP
- a clear USP
- a fair way to compete
- not a USP
- delivered to your door
- same as every stall
- not a USP
- spreading rumours
- not a USP
- grabbing their spot
- to set a fair price
- same as every stall
- a fair way to compete
- a fair way to compete
- a clear USP
- ask what buyers miss
- spreading rumours
- we sell things
- better quality
- lying about a rival
- a clear USP
- True
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