Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is not a unique selling point? (a) personalised with names (b) a sugar-free recipe (c) delivered to your door (d) same as every stall
- 2.Which of these is not a unique selling point? (a) we have a table (b) personalised with names (c) free name tags (d) a sugar-free recipe
- 3.Which of these is a clear unique selling point? (a) same as every stall (b) we have a table (c) a sugar-free recipe (d) it is a product
- 4.🔍 Which is the odd one out? (a) we have a table (b) we sell things (c) it has a price (d) a sugar-free recipe
- 5.🔍 Which is the odd one out? (a) it has a price (b) it is a product (c) delivered to your door (d) same as every stall
- 6.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 7.Which of these is a clear unique selling point? (a) we are open (b) ready in five minutes (c) it has a price (d) we have a table
- 8.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 9.Which of these is a fair way to compete? (a) posting fake reviews (b) better quality (c) grabbing their spot (d) copying a rival’s logo
- 10.🔍 Which is the odd one out? (a) a sugar-free recipe (b) made from waste paper (c) free name tags (d) we sell things
- 11.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 12.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 13.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 14.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 15.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 16.🧪 How can you find a USP? (a) pick a random word (b) skip it (c) ask what buyers miss (d) copy the rival exactly
- 17.True or false: “same as every stall” is not a unique selling point. (a) True (b) False
- 18.🔍 Which is the odd one out? (a) personalised with names (b) it has a price (c) same as every stall (d) we are open
- 19.🔍 Which is the odd one out? (a) breaking their sign (b) better quality (c) lying about a rival (d) posting fake reviews
- 20.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 21.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 22.🛍️ Why is competition good for customers? (a) prices always rise (b) it is not good (c) they get better choices (d) shops get rude
- 23.🔍 Which is the odd one out? (a) a new flavour (b) grabbing their spot (c) better quality (d) friendlier service
- 24.🔍 Which is the odd one out? (a) faster service (b) breaking their sign (c) friendlier service (d) better quality
- 25.🔍 Which is the odd one out? (a) a cleaner stall (b) better quality (c) lying about a rival (d) a fair, lower price
- 26.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 27.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 28.🔍 Which is the odd one out? (a) it is a product (b) we sell things (c) a new flavour each week (d) we are open
- 29.Which of these is an unfair way to compete? (a) better quality (b) a fair, lower price (c) a new flavour (d) copying a rival’s logo
- 30.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 31.🔍 Which is the odd one out? (a) a fair, lower price (b) friendlier service (c) spreading rumours (d) a new flavour
- 32.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 33.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 34.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 35.🏪 What is a competitor? (a) your teammate (b) a customer (c) a rival seller (d) a supplier
- 36.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 37.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 38.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 39.🔍 Which is the odd one out? (a) friendlier service (b) better quality (c) a cleaner stall (d) posting fake reviews
- 40.Which of these is an unfair way to compete? (a) faster service (b) a new flavour (c) grabbing their spot (d) friendlier service
Answer key
- same as every stall
- we have a table
- a sugar-free recipe
- a sugar-free recipe
- delivered to your door
- True
- ready in five minutes
- not a USP
- better quality
- we sell things
- a fair way to compete
- not a USP
- an unfair way
- a clear USP
- a fair way to compete
- ask what buyers miss
- True
- personalised with names
- better quality
- True
- a fair way to compete
- they get better choices
- grabbing their spot
- breaking their sign
- lying about a rival
- False
- False
- a new flavour each week
- copying a rival’s logo
- an unfair way
- spreading rumours
- a fair way to compete
- a clear USP
- a fair way to compete
- a rival seller
- False
- a clear USP
- False
- posting fake reviews
- grabbing their spot
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