Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.Which of these is a clear unique selling point? (a) we have a table (b) made from waste paper (c) we sell things (d) we are open
- 2.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 3.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 4.Which of these is a clear unique selling point? (a) it is a product (b) we are open (c) delivered to your door (d) we sell things
- 5.Which of these is a clear unique selling point? (a) we sell things (b) we have a table (c) it is a product (d) a new flavour each week
- 6.🔍 Which is the odd one out? (a) we are open (b) personalised with names (c) a new flavour each week (d) ready in five minutes
- 7.Which of these is a clear unique selling point? (a) same as every stall (b) we sell things (c) free name tags (d) it is a product
- 8.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 9.🔍 Which is the odd one out? (a) personalised with names (b) ready in five minutes (c) delivered to your door (d) same as every stall
- 10.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 11.Which of these is a fair way to compete? (a) copying a rival’s logo (b) spreading rumours (c) grabbing their spot (d) a new flavour
- 12.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 13.🔍 Which is the odd one out? (a) copying a rival’s logo (b) posting fake reviews (c) breaking their sign (d) a fair, lower price
- 14.Which of these is an unfair way to compete? (a) friendlier service (b) better quality (c) grabbing their spot (d) a fair, lower price
- 15.Which of these is not a unique selling point? (a) a sugar-free recipe (b) we sell things (c) ready in five minutes (d) delivered to your door
- 16.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 17.🔍 Which is the odd one out? (a) it has a price (b) made from waste paper (c) personalised with names (d) ready in five minutes
- 18.🔍 Which is the odd one out? (a) copying a rival’s logo (b) grabbing their spot (c) spreading rumours (d) better quality
- 19.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a louder voice (c) a higher price only (d) a rude sign
- 20.🔍 Which is the odd one out? (a) a fair, lower price (b) a cleaner stall (c) a new flavour (d) lying about a rival
- 21.Which of these is a fair way to compete? (a) friendlier service (b) lying about a rival (c) copying a rival’s logo (d) breaking their sign
- 22.Which of these is not a unique selling point? (a) we have a table (b) free name tags (c) delivered to your door (d) made from waste paper
- 23.🔍 Which is the odd one out? (a) breaking their sign (b) a new flavour (c) grabbing their spot (d) lying about a rival
- 24.🔍 Which is the odd one out? (a) faster service (b) lying about a rival (c) copying a rival’s logo (d) spreading rumours
- 25.🔍 Which is the odd one out? (a) a new flavour (b) a cleaner stall (c) spreading rumours (d) a fair, lower price
- 26.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 27.🛍️ Why is competition good for customers? (a) it is not good (b) prices always rise (c) shops get rude (d) they get better choices
- 28.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 29.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 30.Which of these is a fair way to compete? (a) lying about a rival (b) grabbing their spot (c) a cleaner stall (d) breaking their sign
- 31.Which of these is a fair way to compete? (a) breaking their sign (b) better quality (c) copying a rival’s logo (d) lying about a rival
- 32.Which of these is a clear unique selling point? (a) we are open (b) it is a product (c) we sell things (d) personalised with names
- 33.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 34.🔍 Which is the odd one out? (a) grabbing their spot (b) copying a rival’s logo (c) a cleaner stall (d) spreading rumours
- 35.🔍 Which is the odd one out? (a) ready in five minutes (b) it is a product (c) personalised with names (d) free name tags
- 36.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 37.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 38.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) it has a price (d) a sugar-free recipe
- 39.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 40.Which of these is a clear unique selling point? (a) ready in five minutes (b) it is a product (c) we sell things (d) we are open
Answer key
- made from waste paper
- a clear USP
- a clear USP
- delivered to your door
- a new flavour each week
- we are open
- free name tags
- False
- same as every stall
- an unfair way
- a new flavour
- True
- a fair, lower price
- grabbing their spot
- we sell things
- not a USP
- it has a price
- better quality
- a unique selling point
- lying about a rival
- friendlier service
- we have a table
- a new flavour
- faster service
- spreading rumours
- False
- they get better choices
- an unfair way
- a clear USP
- a cleaner stall
- better quality
- personalised with names
- an unfair way
- a cleaner stall
- it is a product
- a clear USP
- not a USP
- a sugar-free recipe
- a fair way to compete
- ready in five minutes
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