Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) a new flavour each week (b) made from waste paper (c) delivered to your door (d) we have a table
- 2.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 3.Which of these is a clear unique selling point? (a) we have a table (b) it is a product (c) we are open (d) personalised with names
- 4.🔍 Which is the odd one out? (a) faster service (b) copying a rival’s logo (c) grabbing their spot (d) spreading rumours
- 5.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a louder voice (d) a unique selling point
- 6.🧪 How can you find a USP? (a) skip it (b) copy the rival exactly (c) pick a random word (d) ask what buyers miss
- 7.🏪 What is a competitor? (a) a supplier (b) your teammate (c) a customer (d) a rival seller
- 8.Which of these is an unfair way to compete? (a) a fair, lower price (b) friendlier service (c) better quality (d) lying about a rival
- 9.🔍 Which is the odd one out? (a) posting fake reviews (b) grabbing their spot (c) a cleaner stall (d) breaking their sign
- 10.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 11.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 12.🔍 Which is the odd one out? (a) breaking their sign (b) spreading rumours (c) copying a rival’s logo (d) better quality
- 13.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 14.Which of these is an unfair way to compete? (a) a cleaner stall (b) grabbing their spot (c) a fair, lower price (d) better quality
- 15.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 16.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 17.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 18.True or false: “it has a price” is not a unique selling point. (a) False (b) True
- 19.Which of these is a clear unique selling point? (a) it has a price (b) we have a table (c) we are open (d) free name tags
- 20.🔍 Which is the odd one out? (a) ready in five minutes (b) a sugar-free recipe (c) it has a price (d) free name tags
- 21.Which of these is not a unique selling point? (a) a sugar-free recipe (b) personalised with names (c) same as every stall (d) free name tags
- 22.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 23.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 24.🔍 Which is the odd one out? (a) a fair, lower price (b) a new flavour (c) spreading rumours (d) a cleaner stall
- 25.🔍 Which is the odd one out? (a) it is a product (b) we sell things (c) we are open (d) free name tags
- 26.Which of these is an unfair way to compete? (a) better quality (b) breaking their sign (c) a fair, lower price (d) a new flavour
- 27.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 28.Which of these is a fair way to compete? (a) faster service (b) breaking their sign (c) copying a rival’s logo (d) lying about a rival
- 29.Which of these is a clear unique selling point? (a) we are open (b) delivered to your door (c) we sell things (d) it has a price
- 30.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 31.🔍 Which is the odd one out? (a) we are open (b) it has a price (c) a sugar-free recipe (d) same as every stall
- 32.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 33.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 34.🔍 Which is the odd one out? (a) we sell things (b) made from waste paper (c) personalised with names (d) free name tags
- 35.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 36.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 37.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 38.Which of these is a fair way to compete? (a) lying about a rival (b) friendlier service (c) grabbing their spot (d) spreading rumours
- 39.Which of these is a clear unique selling point? (a) same as every stall (b) we sell things (c) a sugar-free recipe (d) it has a price
- 40.🔍 Which is the odd one out? (a) friendlier service (b) grabbing their spot (c) a new flavour (d) better quality
Answer key
- we have a table
- a clear USP
- personalised with names
- faster service
- a unique selling point
- ask what buyers miss
- a rival seller
- lying about a rival
- a cleaner stall
- not a USP
- a fair way to compete
- better quality
- a clear USP
- grabbing their spot
- a fair way to compete
- False
- not a USP
- True
- free name tags
- it has a price
- same as every stall
- not a USP
- a clear USP
- spreading rumours
- free name tags
- breaking their sign
- a fair way to compete
- faster service
- delivered to your door
- a clear USP
- a sugar-free recipe
- True
- False
- we sell things
- a clear USP
- an unfair way
- a fair way to compete
- friendlier service
- a sugar-free recipe
- grabbing their spot
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