Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a fair way to compete? (a) a cleaner stall (b) grabbing their spot (c) spreading rumours (d) copying a rival’s logo
- 2.Which of these is a clear unique selling point? (a) same as every stall (b) it has a price (c) delivered to your door (d) we sell things
- 3.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 4.Which of these is a fair way to compete? (a) friendlier service (b) breaking their sign (c) grabbing their spot (d) copying a rival’s logo
- 5.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 6.Which of these is a fair way to compete? (a) breaking their sign (b) faster service (c) spreading rumours (d) lying about a rival
- 7.🏪 What is a competitor? (a) a supplier (b) a rival seller (c) a customer (d) your teammate
- 8.Which of these is a fair way to compete? (a) posting fake reviews (b) spreading rumours (c) a fair, lower price (d) copying a rival’s logo
- 9.🔍 Which is the odd one out? (a) delivered to your door (b) personalised with names (c) free name tags (d) we sell things
- 10.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 11.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 12.🔍 Which is the odd one out? (a) better quality (b) posting fake reviews (c) a fair, lower price (d) a cleaner stall
- 13.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 14.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 15.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 16.🧪 How can you find a USP? (a) pick a random word (b) ask what buyers miss (c) copy the rival exactly (d) skip it
- 17.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 18.🔍 Which is the odd one out? (a) same as every stall (b) we have a table (c) we are open (d) a sugar-free recipe
- 19.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 20.Which of these is a clear unique selling point? (a) we sell things (b) a new flavour each week (c) same as every stall (d) it is a product
- 21.True or false: “delivered to your door” is a clear unique selling point. (a) True (b) False
- 22.Which of these is not a unique selling point? (a) same as every stall (b) a new flavour each week (c) personalised with names (d) a sugar-free recipe
- 23.🔍 Which is the odd one out? (a) we are open (b) made from waste paper (c) same as every stall (d) we sell things
- 24.Which of these is an unfair way to compete? (a) better quality (b) a new flavour (c) friendlier service (d) breaking their sign
- 25.Which of these is an unfair way to compete? (a) grabbing their spot (b) faster service (c) a new flavour (d) a cleaner stall
- 26.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 27.🔍 Which is the odd one out? (a) posting fake reviews (b) faster service (c) lying about a rival (d) breaking their sign
- 28.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 29.True or false: “it is a product” is not a unique selling point. (a) False (b) True
- 30.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 31.Which of these is a clear unique selling point? (a) we are open (b) it has a price (c) same as every stall (d) made from waste paper
- 32.🔍 Which is the odd one out? (a) better quality (b) faster service (c) a new flavour (d) grabbing their spot
- 33.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 34.🔍 Which is the odd one out? (a) grabbing their spot (b) lying about a rival (c) breaking their sign (d) better quality
- 35.🔍 Which is the odd one out? (a) we sell things (b) it is a product (c) we are open (d) free name tags
- 36.🔍 Which is the odd one out? (a) spreading rumours (b) lying about a rival (c) grabbing their spot (d) a new flavour
- 37.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 38.🔍 Which is the odd one out? (a) free name tags (b) a sugar-free recipe (c) personalised with names (d) we are open
- 39.Which of these is a clear unique selling point? (a) we sell things (b) personalised with names (c) same as every stall (d) it has a price
- 40.Which of these is a fair way to compete? (a) better quality (b) breaking their sign (c) copying a rival’s logo (d) posting fake reviews
Answer key
- a cleaner stall
- delivered to your door
- not a USP
- friendlier service
- not a USP
- faster service
- a rival seller
- a fair, lower price
- we sell things
- not a USP
- False
- posting fake reviews
- a fair way to compete
- True
- an unfair way
- ask what buyers miss
- a fair way to compete
- a sugar-free recipe
- a fair way to compete
- a new flavour each week
- True
- same as every stall
- made from waste paper
- breaking their sign
- grabbing their spot
- a fair way to compete
- faster service
- True
- True
- a clear USP
- made from waste paper
- grabbing their spot
- an unfair way
- better quality
- free name tags
- a new flavour
- True
- we are open
- personalised with names
- better quality
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