Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is an unfair way to compete? (a) a fair, lower price (b) a cleaner stall (c) spreading rumours (d) better quality
- 2.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 3.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 4.🔍 Which is the odd one out? (a) a cleaner stall (b) better quality (c) grabbing their spot (d) faster service
- 5.Which of these is a fair way to compete? (a) breaking their sign (b) faster service (c) copying a rival’s logo (d) spreading rumours
- 6.🔍 Which is the odd one out? (a) lying about a rival (b) spreading rumours (c) friendlier service (d) breaking their sign
- 7.Which of these is not a unique selling point? (a) delivered to your door (b) free name tags (c) same as every stall (d) personalised with names
- 8.Which of these is a clear unique selling point? (a) we have a table (b) it has a price (c) same as every stall (d) free name tags
- 9.🔍 Which is the odd one out? (a) faster service (b) lying about a rival (c) breaking their sign (d) posting fake reviews
- 10.🔍 Which is the odd one out? (a) a new flavour each week (b) it has a price (c) ready in five minutes (d) a sugar-free recipe
- 11.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 12.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) it has a price (d) personalised with names
- 13.Which of these is a fair way to compete? (a) spreading rumours (b) copying a rival’s logo (c) posting fake reviews (d) better quality
- 14.🔍 Which is the odd one out? (a) a new flavour (b) posting fake reviews (c) a cleaner stall (d) a fair, lower price
- 15.🔍 Which is the odd one out? (a) we sell things (b) a new flavour each week (c) free name tags (d) ready in five minutes
- 16.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 17.🛍️ Why is competition good for customers? (a) shops get rude (b) they get better choices (c) it is not good (d) prices always rise
- 18.True or false: “we sell things” is a clear unique selling point. (a) False (b) True
- 19.True or false: “we have a table” is not a unique selling point. (a) True (b) False
- 20.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 21.Which of these is a fair way to compete? (a) spreading rumours (b) a cleaner stall (c) lying about a rival (d) posting fake reviews
- 22.Which of these is not a unique selling point? (a) free name tags (b) a new flavour each week (c) we have a table (d) delivered to your door
- 23.Which of these is a fair way to compete? (a) posting fake reviews (b) spreading rumours (c) friendlier service (d) lying about a rival
- 24.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 25.Which of these is an unfair way to compete? (a) lying about a rival (b) a cleaner stall (c) faster service (d) a new flavour
- 26.🔍 Which is the odd one out? (a) delivered to your door (b) it is a product (c) a new flavour each week (d) ready in five minutes
- 27.🔍 Which is the odd one out? (a) breaking their sign (b) friendlier service (c) better quality (d) faster service
- 28.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 29.Which of these is not a unique selling point? (a) personalised with names (b) we sell things (c) made from waste paper (d) ready in five minutes
- 30.Which of these is a clear unique selling point? (a) it has a price (b) a new flavour each week (c) we have a table (d) it is a product
- 31.Which of these is not a unique selling point? (a) delivered to your door (b) made from waste paper (c) it is a product (d) a new flavour each week
- 32.Which of these is an unfair way to compete? (a) grabbing their spot (b) a fair, lower price (c) better quality (d) faster service
- 33.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 34.🔍 Which is the odd one out? (a) a new flavour (b) a cleaner stall (c) faster service (d) lying about a rival
- 35.🔍 Which is the odd one out? (a) spreading rumours (b) better quality (c) friendlier service (d) a fair, lower price
- 36.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 37.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 38.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 39.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 40.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
Answer key
- spreading rumours
- a fair way to compete
- False
- grabbing their spot
- faster service
- friendlier service
- same as every stall
- free name tags
- faster service
- it has a price
- not a USP
- personalised with names
- better quality
- posting fake reviews
- we sell things
- a clear USP
- they get better choices
- False
- True
- a fair way to compete
- a cleaner stall
- we have a table
- friendlier service
- not a USP
- lying about a rival
- it is a product
- breaking their sign
- an unfair way
- we sell things
- a new flavour each week
- it is a product
- grabbing their spot
- False
- lying about a rival
- spreading rumours
- a clear USP
- not a USP
- False
- not a USP
- True
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