Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is an unfair way to compete? (a) a fair, lower price (b) friendlier service (c) a new flavour (d) spreading rumours
- 2.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 3.🔍 Which is the odd one out? (a) copying a rival’s logo (b) posting fake reviews (c) breaking their sign (d) a cleaner stall
- 4.Which of these is a fair way to compete? (a) lying about a rival (b) a fair, lower price (c) posting fake reviews (d) spreading rumours
- 5.Which of these is a fair way to compete? (a) spreading rumours (b) better quality (c) grabbing their spot (d) breaking their sign
- 6.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 7.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 8.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 9.🔍 Which is the odd one out? (a) better quality (b) a new flavour (c) lying about a rival (d) a fair, lower price
- 10.Which of these is not a unique selling point? (a) ready in five minutes (b) a sugar-free recipe (c) a new flavour each week (d) we sell things
- 11.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 12.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 13.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 14.🔍 Which is the odd one out? (a) it has a price (b) we sell things (c) it is a product (d) a new flavour each week
- 15.🔍 Which is the odd one out? (a) lying about a rival (b) spreading rumours (c) faster service (d) copying a rival’s logo
- 16.Which of these is an unfair way to compete? (a) a new flavour (b) posting fake reviews (c) better quality (d) a fair, lower price
- 17.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 18.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 19.🔍 Which is the odd one out? (a) a sugar-free recipe (b) free name tags (c) ready in five minutes (d) same as every stall
- 20.🔍 Which is the odd one out? (a) better quality (b) friendlier service (c) posting fake reviews (d) faster service
- 21.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 22.Which of these is a clear unique selling point? (a) ready in five minutes (b) we sell things (c) it has a price (d) it is a product
- 23.🔍 Which is the odd one out? (a) a cleaner stall (b) spreading rumours (c) a new flavour (d) friendlier service
- 24.🔍 Which is the odd one out? (a) we sell things (b) personalised with names (c) a new flavour each week (d) delivered to your door
- 25.🔍 Which is the odd one out? (a) delivered to your door (b) free name tags (c) it is a product (d) personalised with names
- 26.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 27.🔍 Which is the odd one out? (a) it has a price (b) we are open (c) ready in five minutes (d) it is a product
- 28.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 29.🔍 Which is the odd one out? (a) spreading rumours (b) breaking their sign (c) copying a rival’s logo (d) a fair, lower price
- 30.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 31.🏪 What is a competitor? (a) a supplier (b) your teammate (c) a rival seller (d) a customer
- 32.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) friendlier service (c) a fair, lower price (d) faster service
- 33.Which of these is a clear unique selling point? (a) it is a product (b) same as every stall (c) we sell things (d) personalised with names
- 34.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 35.🔍 Which is the odd one out? (a) it is a product (b) same as every stall (c) made from waste paper (d) we are open
- 36.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 37.🛍️ Why is competition good for customers? (a) they get better choices (b) prices always rise (c) it is not good (d) shops get rude
- 38.🔍 Which is the odd one out? (a) we are open (b) it is a product (c) we sell things (d) a sugar-free recipe
- 39.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 40.🔍 Which is the odd one out? (a) a new flavour each week (b) ready in five minutes (c) delivered to your door (d) it has a price
Answer key
- spreading rumours
- an unfair way
- a cleaner stall
- a fair, lower price
- better quality
- True
- False
- a clear USP
- lying about a rival
- we sell things
- True
- a clear USP
- not a USP
- a new flavour each week
- faster service
- posting fake reviews
- a clear USP
- True
- same as every stall
- posting fake reviews
- an unfair way
- ready in five minutes
- spreading rumours
- we sell things
- it is a product
- an unfair way
- ready in five minutes
- a clear USP
- a fair, lower price
- a fair way to compete
- a rival seller
- copying a rival’s logo
- personalised with names
- True
- made from waste paper
- False
- they get better choices
- a sugar-free recipe
- not a USP
- it has a price
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