Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a clear unique selling point? (a) delivered to your door (b) we have a table (c) it has a price (d) same as every stall
- 2.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 3.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a louder voice (d) a unique selling point
- 4.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 5.Which of these is not a unique selling point? (a) a sugar-free recipe (b) it is a product (c) delivered to your door (d) free name tags
- 6.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 7.🧪 How can you find a USP? (a) copy the rival exactly (b) skip it (c) ask what buyers miss (d) pick a random word
- 8.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 9.Which of these is a fair way to compete? (a) a new flavour (b) spreading rumours (c) grabbing their spot (d) breaking their sign
- 10.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 11.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 12.Which of these is a clear unique selling point? (a) we are open (b) we sell things (c) personalised with names (d) we have a table
- 13.🔍 Which is the odd one out? (a) a fair, lower price (b) a cleaner stall (c) friendlier service (d) breaking their sign
- 14.🛍️ Why is competition good for customers? (a) prices always rise (b) it is not good (c) shops get rude (d) they get better choices
- 15.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 16.Which of these is not a unique selling point? (a) personalised with names (b) a sugar-free recipe (c) we are open (d) delivered to your door
- 17.Which of these is not a unique selling point? (a) delivered to your door (b) a new flavour each week (c) we have a table (d) a sugar-free recipe
- 18.Which of these is a clear unique selling point? (a) it is a product (b) it has a price (c) ready in five minutes (d) we have a table
- 19.🔍 Which is the odd one out? (a) same as every stall (b) ready in five minutes (c) a new flavour each week (d) free name tags
- 20.🔍 Which is the odd one out? (a) grabbing their spot (b) friendlier service (c) a cleaner stall (d) faster service
- 21.🔍 Which is the odd one out? (a) faster service (b) breaking their sign (c) posting fake reviews (d) lying about a rival
- 22.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 23.🔍 Which is the odd one out? (a) lying about a rival (b) a cleaner stall (c) a new flavour (d) a fair, lower price
- 24.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 25.Which of these is a fair way to compete? (a) copying a rival’s logo (b) lying about a rival (c) better quality (d) breaking their sign
- 26.Which of these is an unfair way to compete? (a) better quality (b) a cleaner stall (c) copying a rival’s logo (d) a fair, lower price
- 27.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 28.Which of these is not a unique selling point? (a) ready in five minutes (b) delivered to your door (c) free name tags (d) we sell things
- 29.True or false: “we are open” is not a unique selling point. (a) True (b) False
- 30.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 31.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 32.🔍 Which is the odd one out? (a) ready in five minutes (b) we sell things (c) we are open (d) same as every stall
- 33.Which of these is a clear unique selling point? (a) we are open (b) a new flavour each week (c) we sell things (d) same as every stall
- 34.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 35.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 36.🔍 Which is the odd one out? (a) a sugar-free recipe (b) we are open (c) we have a table (d) it is a product
- 37.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 38.🔍 Which is the odd one out? (a) posting fake reviews (b) a cleaner stall (c) grabbing their spot (d) copying a rival’s logo
- 39.Which of these is a clear unique selling point? (a) we are open (b) we sell things (c) made from waste paper (d) it has a price
- 40.🔍 Which is the odd one out? (a) we sell things (b) we are open (c) same as every stall (d) free name tags
Answer key
- delivered to your door
- a fair way to compete
- a unique selling point
- a clear USP
- it is a product
- a clear USP
- ask what buyers miss
- a clear USP
- a new flavour
- False
- True
- personalised with names
- breaking their sign
- they get better choices
- an unfair way
- we are open
- we have a table
- ready in five minutes
- same as every stall
- grabbing their spot
- faster service
- not a USP
- lying about a rival
- not a USP
- better quality
- copying a rival’s logo
- a clear USP
- we sell things
- True
- not a USP
- a clear USP
- ready in five minutes
- a new flavour each week
- a fair way to compete
- False
- a sugar-free recipe
- a fair way to compete
- a cleaner stall
- made from waste paper
- free name tags
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