Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.Which of these is not a unique selling point? (a) we sell things (b) a sugar-free recipe (c) ready in five minutes (d) a new flavour each week
- 2.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a louder voice (d) a unique selling point
- 3.🔍 Which is the odd one out? (a) better quality (b) a cleaner stall (c) lying about a rival (d) a new flavour
- 4.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 5.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 6.Which of these is a fair way to compete? (a) friendlier service (b) spreading rumours (c) breaking their sign (d) lying about a rival
- 7.🛍️ Why is competition good for customers? (a) they get better choices (b) shops get rude (c) prices always rise (d) it is not good
- 8.Which of these is a fair way to compete? (a) grabbing their spot (b) lying about a rival (c) better quality (d) copying a rival’s logo
- 9.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 10.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 11.Which of these is not a unique selling point? (a) a new flavour each week (b) we have a table (c) free name tags (d) delivered to your door
- 12.Which of these is an unfair way to compete? (a) better quality (b) a fair, lower price (c) friendlier service (d) lying about a rival
- 13.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 14.Which of these is a clear unique selling point? (a) a sugar-free recipe (b) same as every stall (c) it is a product (d) we sell things
- 15.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 16.Which of these is a clear unique selling point? (a) it has a price (b) it is a product (c) delivered to your door (d) we have a table
- 17.🔍 Which is the odd one out? (a) we are open (b) free name tags (c) a new flavour each week (d) made from waste paper
- 18.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 19.🔍 Which is the odd one out? (a) posting fake reviews (b) a cleaner stall (c) friendlier service (d) a fair, lower price
- 20.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 21.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 22.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 23.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 24.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 25.Which of these is a fair way to compete? (a) faster service (b) copying a rival’s logo (c) breaking their sign (d) lying about a rival
- 26.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 27.Which of these is a fair way to compete? (a) spreading rumours (b) a new flavour (c) grabbing their spot (d) copying a rival’s logo
- 28.Which of these is not a unique selling point? (a) it has a price (b) ready in five minutes (c) made from waste paper (d) a sugar-free recipe
- 29.🔍 Which is the odd one out? (a) delivered to your door (b) same as every stall (c) ready in five minutes (d) personalised with names
- 30.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 31.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 32.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 33.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 34.🔍 Which is the odd one out? (a) made from waste paper (b) we sell things (c) it is a product (d) same as every stall
- 35.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 36.🔍 Which is the odd one out? (a) faster service (b) a new flavour (c) a cleaner stall (d) breaking their sign
- 37.🔍 Which is the odd one out? (a) a cleaner stall (b) lying about a rival (c) copying a rival’s logo (d) posting fake reviews
- 38.🔍 Which is the odd one out? (a) grabbing their spot (b) lying about a rival (c) breaking their sign (d) a new flavour
- 39.Which of these is a clear unique selling point? (a) ready in five minutes (b) it is a product (c) same as every stall (d) we are open
- 40.🔍 Which is the odd one out? (a) free name tags (b) made from waste paper (c) we sell things (d) personalised with names
Answer key
- we sell things
- a unique selling point
- lying about a rival
- True
- False
- friendlier service
- they get better choices
- better quality
- not a USP
- an unfair way
- we have a table
- lying about a rival
- not a USP
- a sugar-free recipe
- True
- delivered to your door
- we are open
- a fair way to compete
- posting fake reviews
- an unfair way
- False
- a fair way to compete
- a clear USP
- False
- faster service
- True
- a new flavour
- it has a price
- same as every stall
- True
- an unfair way
- True
- False
- made from waste paper
- an unfair way
- breaking their sign
- a cleaner stall
- a new flavour
- ready in five minutes
- we sell things
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