Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is an unfair way to compete? (a) friendlier service (b) lying about a rival (c) a cleaner stall (d) better quality
- 2.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 3.Which of these is not a unique selling point? (a) we have a table (b) a sugar-free recipe (c) free name tags (d) made from waste paper
- 4.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) made from waste paper (d) same as every stall
- 5.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 6.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 7.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a unique selling point (c) a louder voice (d) a higher price only
- 8.True or false: “we are open” is not a unique selling point. (a) True (b) False
- 9.Which of these is a clear unique selling point? (a) a sugar-free recipe (b) it has a price (c) we sell things (d) we are open
- 10.🔍 Which is the odd one out? (a) ready in five minutes (b) personalised with names (c) it has a price (d) a new flavour each week
- 11.🔍 Which is the odd one out? (a) personalised with names (b) made from waste paper (c) a sugar-free recipe (d) we have a table
- 12.🔍 Which is the odd one out? (a) we sell things (b) same as every stall (c) we have a table (d) free name tags
- 13.🔍 Which is the odd one out? (a) breaking their sign (b) friendlier service (c) a new flavour (d) a cleaner stall
- 14.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 15.Which of these is an unfair way to compete? (a) breaking their sign (b) a new flavour (c) faster service (d) a cleaner stall
- 16.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 17.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 18.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 19.Which of these is not a unique selling point? (a) delivered to your door (b) it is a product (c) free name tags (d) ready in five minutes
- 20.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 21.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 22.🔍 Which is the odd one out? (a) lying about a rival (b) breaking their sign (c) spreading rumours (d) better quality
- 23.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 24.🔍 Which is the odd one out? (a) lying about a rival (b) friendlier service (c) posting fake reviews (d) copying a rival’s logo
- 25.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 26.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 27.🔍 Which is the odd one out? (a) a new flavour (b) breaking their sign (c) spreading rumours (d) grabbing their spot
- 28.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 29.🔍 Which is the odd one out? (a) we have a table (b) same as every stall (c) delivered to your door (d) it has a price
- 30.Which of these is a fair way to compete? (a) better quality (b) posting fake reviews (c) lying about a rival (d) breaking their sign
- 31.🔍 Which is the odd one out? (a) personalised with names (b) free name tags (c) a new flavour each week (d) we are open
- 32.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 33.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 34.Which of these is a clear unique selling point? (a) same as every stall (b) it has a price (c) we have a table (d) delivered to your door
- 35.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 36.Which of these is a clear unique selling point? (a) we have a table (b) it is a product (c) personalised with names (d) we sell things
- 37.Which of these is not a unique selling point? (a) ready in five minutes (b) it has a price (c) made from waste paper (d) free name tags
- 38.Which of these is a fair way to compete? (a) a new flavour (b) breaking their sign (c) grabbing their spot (d) spreading rumours
- 39.Which of these is an unfair way to compete? (a) a cleaner stall (b) friendlier service (c) faster service (d) copying a rival’s logo
- 40.True or false: “it is a product” is not a unique selling point. (a) False (b) True
Answer key
- lying about a rival
- a fair way to compete
- we have a table
- made from waste paper
- a fair way to compete
- False
- a unique selling point
- True
- a sugar-free recipe
- it has a price
- we have a table
- free name tags
- breaking their sign
- a clear USP
- breaking their sign
- not a USP
- a fair way to compete
- not a USP
- it is a product
- an unfair way
- True
- better quality
- a clear USP
- friendlier service
- an unfair way
- False
- a new flavour
- an unfair way
- delivered to your door
- better quality
- we are open
- False
- False
- delivered to your door
- False
- personalised with names
- it has a price
- a new flavour
- copying a rival’s logo
- True
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