Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is an unfair way to compete? (a) a new flavour (b) breaking their sign (c) faster service (d) a fair, lower price
- 2.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 3.Which of these is an unfair way to compete? (a) a new flavour (b) friendlier service (c) a fair, lower price (d) lying about a rival
- 4.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 5.🔍 Which is the odd one out? (a) friendlier service (b) posting fake reviews (c) copying a rival’s logo (d) lying about a rival
- 6.🔍 Which is the odd one out? (a) copying a rival’s logo (b) grabbing their spot (c) breaking their sign (d) better quality
- 7.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 8.Which of these is a clear unique selling point? (a) we are open (b) we sell things (c) a sugar-free recipe (d) it is a product
- 9.🔍 Which is the odd one out? (a) same as every stall (b) free name tags (c) ready in five minutes (d) a sugar-free recipe
- 10.🔍 Which is the odd one out? (a) breaking their sign (b) a fair, lower price (c) better quality (d) a new flavour
- 11.🏪 What is a competitor? (a) a supplier (b) a rival seller (c) a customer (d) your teammate
- 12.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 13.🔍 Which is the odd one out? (a) breaking their sign (b) lying about a rival (c) copying a rival’s logo (d) a cleaner stall
- 14.Which of these is a clear unique selling point? (a) same as every stall (b) we sell things (c) delivered to your door (d) we are open
- 15.🔍 Which is the odd one out? (a) made from waste paper (b) we have a table (c) we are open (d) same as every stall
- 16.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a unique selling point (d) a louder voice
- 17.🔍 Which is the odd one out? (a) lying about a rival (b) better quality (c) a cleaner stall (d) friendlier service
- 18.🛍️ Why is competition good for customers? (a) shops get rude (b) they get better choices (c) prices always rise (d) it is not good
- 19.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 20.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 21.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 22.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 23.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 24.Which of these is a fair way to compete? (a) spreading rumours (b) faster service (c) copying a rival’s logo (d) breaking their sign
- 25.Which of these is an unfair way to compete? (a) a new flavour (b) a fair, lower price (c) better quality (d) grabbing their spot
- 26.Which of these is a clear unique selling point? (a) we sell things (b) personalised with names (c) it has a price (d) it is a product
- 27.🔍 Which is the odd one out? (a) we are open (b) it is a product (c) personalised with names (d) we have a table
- 28.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 29.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) free name tags (d) it has a price
- 30.🔍 Which is the odd one out? (a) delivered to your door (b) a sugar-free recipe (c) made from waste paper (d) we sell things
- 31.Which of these is not a unique selling point? (a) a sugar-free recipe (b) delivered to your door (c) it has a price (d) made from waste paper
- 32.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 33.🔍 Which is the odd one out? (a) free name tags (b) a sugar-free recipe (c) personalised with names (d) we have a table
- 34.🔍 Which is the odd one out? (a) lying about a rival (b) breaking their sign (c) posting fake reviews (d) a fair, lower price
- 35.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 36.Which of these is a fair way to compete? (a) better quality (b) breaking their sign (c) copying a rival’s logo (d) posting fake reviews
- 37.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 38.Which of these is a clear unique selling point? (a) it has a price (b) same as every stall (c) ready in five minutes (d) we have a table
- 39.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 40.📊 A rival sells chai at ₹10. Why should you know this? (a) to set a fair price (b) to copy their sign (c) to complain (d) to close them down
Answer key
- breaking their sign
- an unfair way
- lying about a rival
- a fair way to compete
- friendlier service
- better quality
- not a USP
- a sugar-free recipe
- same as every stall
- breaking their sign
- a rival seller
- an unfair way
- a cleaner stall
- delivered to your door
- made from waste paper
- a unique selling point
- lying about a rival
- they get better choices
- a fair way to compete
- True
- False
- not a USP
- True
- faster service
- grabbing their spot
- personalised with names
- personalised with names
- an unfair way
- free name tags
- we sell things
- it has a price
- a fair way to compete
- we have a table
- a fair, lower price
- a clear USP
- better quality
- False
- ready in five minutes
- False
- to set a fair price
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