Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.Which of these is a fair way to compete? (a) copying a rival’s logo (b) breaking their sign (c) spreading rumours (d) better quality
- 2.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 3.🔍 Which is the odd one out? (a) breaking their sign (b) a fair, lower price (c) faster service (d) a new flavour
- 4.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 5.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 6.🔍 Which is the odd one out? (a) grabbing their spot (b) a new flavour (c) breaking their sign (d) posting fake reviews
- 7.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 8.🔍 Which is the odd one out? (a) faster service (b) grabbing their spot (c) a cleaner stall (d) friendlier service
- 9.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 10.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 11.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 12.🔍 Which is the odd one out? (a) delivered to your door (b) a sugar-free recipe (c) same as every stall (d) personalised with names
- 13.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 14.Which of these is a clear unique selling point? (a) we sell things (b) a new flavour each week (c) it is a product (d) same as every stall
- 15.Which of these is not a unique selling point? (a) delivered to your door (b) personalised with names (c) a new flavour each week (d) we are open
- 16.Which of these is not a unique selling point? (a) free name tags (b) a new flavour each week (c) same as every stall (d) personalised with names
- 17.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 18.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 19.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 20.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 21.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 22.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 23.Which of these is a fair way to compete? (a) copying a rival’s logo (b) breaking their sign (c) a fair, lower price (d) grabbing their spot
- 24.Which of these is a clear unique selling point? (a) we have a table (b) it has a price (c) made from waste paper (d) it is a product
- 25.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 26.Which of these is not a unique selling point? (a) a new flavour each week (b) we have a table (c) delivered to your door (d) made from waste paper
- 27.🔍 Which is the odd one out? (a) better quality (b) a fair, lower price (c) faster service (d) copying a rival’s logo
- 28.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 29.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 30.Which of these is an unfair way to compete? (a) a fair, lower price (b) copying a rival’s logo (c) faster service (d) friendlier service
- 31.🔍 Which is the odd one out? (a) it is a product (b) made from waste paper (c) free name tags (d) ready in five minutes
- 32.True or false: “it has a price” is not a unique selling point. (a) False (b) True
- 33.🔍 Which is the odd one out? (a) breaking their sign (b) copying a rival’s logo (c) grabbing their spot (d) better quality
- 34.Which of these is a fair way to compete? (a) posting fake reviews (b) lying about a rival (c) faster service (d) spreading rumours
- 35.🔍 Which is the odd one out? (a) a fair, lower price (b) friendlier service (c) lying about a rival (d) better quality
- 36.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a louder voice (c) a unique selling point (d) a rude sign
- 37.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 38.📊 A rival sells chai at ₹10. Why should you know this? (a) to complain (b) to close them down (c) to copy their sign (d) to set a fair price
- 39.Which of these is an unfair way to compete? (a) friendlier service (b) a fair, lower price (c) a cleaner stall (d) grabbing their spot
- 40.🔍 Which is the odd one out? (a) we have a table (b) it has a price (c) we sell things (d) personalised with names
Answer key
- better quality
- a clear USP
- breaking their sign
- an unfair way
- not a USP
- a new flavour
- not a USP
- grabbing their spot
- a fair way to compete
- True
- a clear USP
- same as every stall
- a clear USP
- a new flavour each week
- we are open
- same as every stall
- True
- a clear USP
- a fair way to compete
- an unfair way
- a clear USP
- False
- a fair, lower price
- made from waste paper
- an unfair way
- we have a table
- copying a rival’s logo
- False
- not a USP
- copying a rival’s logo
- it is a product
- True
- better quality
- faster service
- lying about a rival
- a unique selling point
- False
- to set a fair price
- grabbing their spot
- personalised with names
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