Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 2.🔍 Which is the odd one out? (a) we have a table (b) we sell things (c) it is a product (d) ready in five minutes
- 3.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 4.🔍 Which is the odd one out? (a) better quality (b) posting fake reviews (c) a cleaner stall (d) a new flavour
- 5.🧪 How can you find a USP? (a) copy the rival exactly (b) pick a random word (c) ask what buyers miss (d) skip it
- 6.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 7.Which of these is not a unique selling point? (a) free name tags (b) it is a product (c) a sugar-free recipe (d) delivered to your door
- 8.Which of these is not a unique selling point? (a) a new flavour each week (b) ready in five minutes (c) free name tags (d) we are open
- 9.True or false: “it has a price” is not a unique selling point. (a) False (b) True
- 10.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 11.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 12.Which of these is not a unique selling point? (a) made from waste paper (b) personalised with names (c) we sell things (d) delivered to your door
- 13.Which of these is an unfair way to compete? (a) faster service (b) a new flavour (c) a cleaner stall (d) copying a rival’s logo
- 14.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a rude sign (c) a unique selling point (d) a higher price only
- 15.Which of these is a clear unique selling point? (a) a new flavour each week (b) we are open (c) same as every stall (d) it has a price
- 16.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 17.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 18.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 19.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 20.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 21.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 22.🏪 What is a competitor? (a) a rival seller (b) a customer (c) your teammate (d) a supplier
- 23.🔍 Which is the odd one out? (a) faster service (b) a cleaner stall (c) better quality (d) copying a rival’s logo
- 24.🔍 Which is the odd one out? (a) posting fake reviews (b) copying a rival’s logo (c) better quality (d) grabbing their spot
- 25.True or false: “same as every stall” is not a unique selling point. (a) True (b) False
- 26.Which of these is not a unique selling point? (a) made from waste paper (b) same as every stall (c) a sugar-free recipe (d) ready in five minutes
- 27.🔍 Which is the odd one out? (a) we sell things (b) we are open (c) delivered to your door (d) it has a price
- 28.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 29.Which of these is a clear unique selling point? (a) it has a price (b) it is a product (c) made from waste paper (d) same as every stall
- 30.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 31.🔍 Which is the odd one out? (a) same as every stall (b) a new flavour each week (c) we sell things (d) it is a product
- 32.🔍 Which is the odd one out? (a) it is a product (b) we are open (c) we sell things (d) personalised with names
- 33.Which of these is not a unique selling point? (a) free name tags (b) a new flavour each week (c) we have a table (d) delivered to your door
- 34.🔍 Which is the odd one out? (a) we are open (b) free name tags (c) personalised with names (d) a new flavour each week
- 35.Which of these is a clear unique selling point? (a) free name tags (b) we sell things (c) it is a product (d) we have a table
- 36.Which of these is an unfair way to compete? (a) friendlier service (b) a new flavour (c) faster service (d) breaking their sign
- 37.Which of these is a fair way to compete? (a) copying a rival’s logo (b) posting fake reviews (c) lying about a rival (d) faster service
- 38.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 39.🔍 Which is the odd one out? (a) we sell things (b) same as every stall (c) we have a table (d) free name tags
- 40.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
Answer key
- a fair way to compete
- ready in five minutes
- False
- posting fake reviews
- ask what buyers miss
- a clear USP
- it is a product
- we are open
- True
- a clear USP
- not a USP
- we sell things
- copying a rival’s logo
- a unique selling point
- a new flavour each week
- a clear USP
- a fair way to compete
- False
- not a USP
- an unfair way
- False
- a rival seller
- copying a rival’s logo
- better quality
- True
- same as every stall
- delivered to your door
- a clear USP
- made from waste paper
- a fair way to compete
- a new flavour each week
- personalised with names
- we have a table
- we are open
- free name tags
- breaking their sign
- faster service
- True
- free name tags
- a clear USP
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