Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is an unfair way to compete? (a) friendlier service (b) a fair, lower price (c) faster service (d) posting fake reviews
- 2.Which of these is a fair way to compete? (a) lying about a rival (b) friendlier service (c) grabbing their spot (d) breaking their sign
- 3.🔍 Which is the odd one out? (a) a fair, lower price (b) faster service (c) friendlier service (d) spreading rumours
- 4.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 5.🔍 Which is the odd one out? (a) breaking their sign (b) copying a rival’s logo (c) spreading rumours (d) friendlier service
- 6.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 7.🛍️ Why is competition good for customers? (a) shops get rude (b) they get better choices (c) it is not good (d) prices always rise
- 8.🔍 Which is the odd one out? (a) free name tags (b) ready in five minutes (c) a sugar-free recipe (d) same as every stall
- 9.Which of these is not a unique selling point? (a) free name tags (b) ready in five minutes (c) we sell things (d) a new flavour each week
- 10.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 11.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 12.Which of these is an unfair way to compete? (a) faster service (b) lying about a rival (c) a new flavour (d) better quality
- 13.Which of these is an unfair way to compete? (a) grabbing their spot (b) a fair, lower price (c) a new flavour (d) a cleaner stall
- 14.🧪 How can you find a USP? (a) copy the rival exactly (b) ask what buyers miss (c) skip it (d) pick a random word
- 15.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 16.🔍 Which is the odd one out? (a) personalised with names (b) free name tags (c) made from waste paper (d) we are open
- 17.Which of these is an unfair way to compete? (a) a fair, lower price (b) friendlier service (c) a cleaner stall (d) copying a rival’s logo
- 18.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 19.🔍 Which is the odd one out? (a) a cleaner stall (b) better quality (c) grabbing their spot (d) friendlier service
- 20.🔍 Which is the odd one out? (a) a new flavour each week (b) we sell things (c) it has a price (d) same as every stall
- 21.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a louder voice (c) a higher price only (d) a unique selling point
- 22.🏪 What is a competitor? (a) a supplier (b) a customer (c) your teammate (d) a rival seller
- 23.Which of these is not a unique selling point? (a) personalised with names (b) free name tags (c) a new flavour each week (d) it has a price
- 24.🔍 Which is the odd one out? (a) posting fake reviews (b) copying a rival’s logo (c) grabbing their spot (d) a cleaner stall
- 25.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 26.🔍 Which is the odd one out? (a) delivered to your door (b) it is a product (c) made from waste paper (d) a sugar-free recipe
- 27.🔍 Which is the odd one out? (a) lying about a rival (b) friendlier service (c) better quality (d) a fair, lower price
- 28.Which of these is a clear unique selling point? (a) a new flavour each week (b) we have a table (c) we sell things (d) it is a product
- 29.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 30.🔍 Which is the odd one out? (a) copying a rival’s logo (b) grabbing their spot (c) better quality (d) breaking their sign
- 31.🔍 Which is the odd one out? (a) a fair, lower price (b) breaking their sign (c) grabbing their spot (d) lying about a rival
- 32.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 33.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 34.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 35.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 36.Which of these is a fair way to compete? (a) copying a rival’s logo (b) grabbing their spot (c) a cleaner stall (d) breaking their sign
- 37.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 38.Which of these is a fair way to compete? (a) faster service (b) posting fake reviews (c) spreading rumours (d) copying a rival’s logo
- 39.Which of these is a fair way to compete? (a) spreading rumours (b) grabbing their spot (c) a fair, lower price (d) breaking their sign
- 40.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
Answer key
- posting fake reviews
- friendlier service
- spreading rumours
- True
- friendlier service
- not a USP
- they get better choices
- same as every stall
- we sell things
- a clear USP
- an unfair way
- lying about a rival
- grabbing their spot
- ask what buyers miss
- an unfair way
- we are open
- copying a rival’s logo
- a fair way to compete
- grabbing their spot
- a new flavour each week
- a unique selling point
- a rival seller
- it has a price
- a cleaner stall
- not a USP
- it is a product
- lying about a rival
- a new flavour each week
- not a USP
- better quality
- a fair, lower price
- a clear USP
- an unfair way
- False
- a clear USP
- a cleaner stall
- False
- faster service
- a fair, lower price
- False
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