Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is an unfair way to compete? (a) friendlier service (b) faster service (c) better quality (d) breaking their sign
- 2.🔍 Which is the odd one out? (a) friendlier service (b) breaking their sign (c) posting fake reviews (d) copying a rival’s logo
- 3.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 4.🔍 Which is the odd one out? (a) delivered to your door (b) we have a table (c) personalised with names (d) ready in five minutes
- 5.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 6.🔍 Which is the odd one out? (a) we sell things (b) it is a product (c) free name tags (d) it has a price
- 7.🔍 Which is the odd one out? (a) it has a price (b) delivered to your door (c) personalised with names (d) made from waste paper
- 8.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 9.Which of these is not a unique selling point? (a) a new flavour each week (b) it is a product (c) a sugar-free recipe (d) ready in five minutes
- 10.🔍 Which is the odd one out? (a) we have a table (b) delivered to your door (c) it has a price (d) same as every stall
- 11.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 12.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 13.🧪 How can you find a USP? (a) copy the rival exactly (b) skip it (c) pick a random word (d) ask what buyers miss
- 14.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a unique selling point (c) a rude sign (d) a louder voice
- 15.Which of these is an unfair way to compete? (a) better quality (b) friendlier service (c) grabbing their spot (d) a new flavour
- 16.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 17.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 18.🛍️ Why is competition good for customers? (a) they get better choices (b) it is not good (c) prices always rise (d) shops get rude
- 19.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 20.Which of these is a clear unique selling point? (a) same as every stall (b) it has a price (c) it is a product (d) ready in five minutes
- 21.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 22.🔍 Which is the odd one out? (a) copying a rival’s logo (b) grabbing their spot (c) lying about a rival (d) better quality
- 23.🔍 Which is the odd one out? (a) a new flavour each week (b) a sugar-free recipe (c) personalised with names (d) we sell things
- 24.📊 A rival sells chai at ₹10. Why should you know this? (a) to close them down (b) to copy their sign (c) to complain (d) to set a fair price
- 25.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 26.🔍 Which is the odd one out? (a) free name tags (b) it is a product (c) ready in five minutes (d) delivered to your door
- 27.Which of these is a clear unique selling point? (a) personalised with names (b) we are open (c) it is a product (d) it has a price
- 28.🏪 What is a competitor? (a) a customer (b) a supplier (c) your teammate (d) a rival seller
- 29.Which of these is an unfair way to compete? (a) a fair, lower price (b) friendlier service (c) spreading rumours (d) a new flavour
- 30.Which of these is an unfair way to compete? (a) faster service (b) copying a rival’s logo (c) a fair, lower price (d) friendlier service
- 31.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 32.🔍 Which is the odd one out? (a) personalised with names (b) we are open (c) it is a product (d) we have a table
- 33.🔍 Which is the odd one out? (a) a new flavour (b) faster service (c) posting fake reviews (d) a fair, lower price
- 34.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 35.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 36.Which of these is a clear unique selling point? (a) it has a price (b) we sell things (c) delivered to your door (d) we have a table
- 37.🔍 Which is the odd one out? (a) ready in five minutes (b) personalised with names (c) we are open (d) a sugar-free recipe
- 38.🔍 Which is the odd one out? (a) a sugar-free recipe (b) free name tags (c) same as every stall (d) ready in five minutes
- 39.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 40.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
Answer key
- breaking their sign
- friendlier service
- False
- we have a table
- False
- free name tags
- it has a price
- an unfair way
- it is a product
- delivered to your door
- a clear USP
- an unfair way
- ask what buyers miss
- a unique selling point
- grabbing their spot
- not a USP
- a clear USP
- they get better choices
- a clear USP
- ready in five minutes
- a clear USP
- better quality
- we sell things
- to set a fair price
- True
- it is a product
- personalised with names
- a rival seller
- spreading rumours
- copying a rival’s logo
- an unfair way
- personalised with names
- posting fake reviews
- a clear USP
- not a USP
- delivered to your door
- we are open
- same as every stall
- False
- an unfair way
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