Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 2.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 3.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 4.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 5.🧪 How can you find a USP? (a) pick a random word (b) ask what buyers miss (c) copy the rival exactly (d) skip it
- 6.🔍 Which is the odd one out? (a) made from waste paper (b) free name tags (c) we are open (d) delivered to your door
- 7.🔍 Which is the odd one out? (a) friendlier service (b) lying about a rival (c) a fair, lower price (d) a cleaner stall
- 8.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 9.True or false: “made from waste paper” is a clear unique selling point. (a) True (b) False
- 10.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 11.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 12.🔍 Which is the odd one out? (a) same as every stall (b) we sell things (c) it is a product (d) delivered to your door
- 13.🔍 Which is the odd one out? (a) it has a price (b) free name tags (c) a sugar-free recipe (d) personalised with names
- 14.🛍️ Why is competition good for customers? (a) prices always rise (b) they get better choices (c) shops get rude (d) it is not good
- 15.Which of these is a clear unique selling point? (a) we have a table (b) we are open (c) it has a price (d) personalised with names
- 16.Which of these is not a unique selling point? (a) delivered to your door (b) personalised with names (c) made from waste paper (d) it has a price
- 17.Which of these is not a unique selling point? (a) made from waste paper (b) ready in five minutes (c) free name tags (d) we have a table
- 18.🔍 Which is the odd one out? (a) spreading rumours (b) a fair, lower price (c) breaking their sign (d) lying about a rival
- 19.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 20.Which of these is not a unique selling point? (a) a new flavour each week (b) free name tags (c) ready in five minutes (d) same as every stall
- 21.Which of these is a fair way to compete? (a) lying about a rival (b) posting fake reviews (c) grabbing their spot (d) a cleaner stall
- 22.🔍 Which is the odd one out? (a) better quality (b) faster service (c) grabbing their spot (d) a cleaner stall
- 23.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 24.🔍 Which is the odd one out? (a) it is a product (b) a sugar-free recipe (c) made from waste paper (d) personalised with names
- 25.Which of these is a clear unique selling point? (a) same as every stall (b) free name tags (c) we sell things (d) we are open
- 26.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 27.🔍 Which is the odd one out? (a) it is a product (b) same as every stall (c) made from waste paper (d) we sell things
- 28.🔍 Which is the odd one out? (a) faster service (b) breaking their sign (c) grabbing their spot (d) spreading rumours
- 29.🔍 Which is the odd one out? (a) lying about a rival (b) copying a rival’s logo (c) grabbing their spot (d) a new flavour
- 30.🔍 Which is the odd one out? (a) friendlier service (b) a new flavour (c) copying a rival’s logo (d) a cleaner stall
- 31.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 32.Which of these is an unfair way to compete? (a) faster service (b) grabbing their spot (c) friendlier service (d) a cleaner stall
- 33.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) better quality (c) a new flavour (d) friendlier service
- 34.Which of these is a clear unique selling point? (a) we sell things (b) we have a table (c) it is a product (d) made from waste paper
- 35.🏪 What is a competitor? (a) a supplier (b) a customer (c) a rival seller (d) your teammate
- 36.🔍 Which is the odd one out? (a) we are open (b) same as every stall (c) personalised with names (d) we sell things
- 37.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 38.Which of these is a fair way to compete? (a) lying about a rival (b) copying a rival’s logo (c) grabbing their spot (d) faster service
- 39.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 40.True or false: “free name tags” is not a unique selling point. (a) False (b) True
Answer key
- True
- not a USP
- a fair way to compete
- a fair way to compete
- ask what buyers miss
- we are open
- lying about a rival
- a clear USP
- True
- a clear USP
- not a USP
- delivered to your door
- it has a price
- they get better choices
- personalised with names
- it has a price
- we have a table
- a fair, lower price
- True
- same as every stall
- a cleaner stall
- grabbing their spot
- a fair way to compete
- it is a product
- free name tags
- not a USP
- made from waste paper
- faster service
- a new flavour
- copying a rival’s logo
- a clear USP
- grabbing their spot
- copying a rival’s logo
- made from waste paper
- a rival seller
- personalised with names
- False
- faster service
- False
- False
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