Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a fair way to compete? (a) posting fake reviews (b) better quality (c) grabbing their spot (d) spreading rumours
- 2.🔍 Which is the odd one out? (a) faster service (b) friendlier service (c) better quality (d) copying a rival’s logo
- 3.🏪 What is a competitor? (a) a customer (b) a supplier (c) your teammate (d) a rival seller
- 4.🧪 How can you find a USP? (a) copy the rival exactly (b) ask what buyers miss (c) skip it (d) pick a random word
- 5.🔍 Which is the odd one out? (a) a fair, lower price (b) copying a rival’s logo (c) breaking their sign (d) posting fake reviews
- 6.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 7.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 8.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 9.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 10.Which of these is a fair way to compete? (a) lying about a rival (b) breaking their sign (c) a cleaner stall (d) spreading rumours
- 11.Which of these is not a unique selling point? (a) ready in five minutes (b) made from waste paper (c) delivered to your door (d) we have a table
- 12.Which of these is a fair way to compete? (a) faster service (b) copying a rival’s logo (c) posting fake reviews (d) lying about a rival
- 13.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 14.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 15.Which of these is a clear unique selling point? (a) delivered to your door (b) we have a table (c) we are open (d) it has a price
- 16.True or false: “made from waste paper” is a clear unique selling point. (a) True (b) False
- 17.🔍 Which is the odd one out? (a) breaking their sign (b) a fair, lower price (c) friendlier service (d) a new flavour
- 18.Which of these is an unfair way to compete? (a) faster service (b) a fair, lower price (c) a new flavour (d) posting fake reviews
- 19.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 20.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 21.🔍 Which is the odd one out? (a) copying a rival’s logo (b) breaking their sign (c) posting fake reviews (d) better quality
- 22.Which of these is not a unique selling point? (a) a new flavour each week (b) delivered to your door (c) we are open (d) free name tags
- 23.Which of these is not a unique selling point? (a) it has a price (b) made from waste paper (c) ready in five minutes (d) free name tags
- 24.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 25.🛍️ Why is competition good for customers? (a) shops get rude (b) prices always rise (c) they get better choices (d) it is not good
- 26.🔍 Which is the odd one out? (a) a cleaner stall (b) copying a rival’s logo (c) spreading rumours (d) grabbing their spot
- 27.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 28.Which of these is an unfair way to compete? (a) a cleaner stall (b) copying a rival’s logo (c) better quality (d) faster service
- 29.🔍 Which is the odd one out? (a) same as every stall (b) we sell things (c) ready in five minutes (d) it is a product
- 30.🔍 Which is the odd one out? (a) we sell things (b) made from waste paper (c) a new flavour each week (d) a sugar-free recipe
- 31.🔍 Which is the odd one out? (a) faster service (b) breaking their sign (c) lying about a rival (d) copying a rival’s logo
- 32.Which of these is a clear unique selling point? (a) same as every stall (b) we are open (c) personalised with names (d) it has a price
- 33.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 34.Which of these is a clear unique selling point? (a) it is a product (b) we have a table (c) ready in five minutes (d) we sell things
- 35.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 36.🔍 Which is the odd one out? (a) breaking their sign (b) lying about a rival (c) friendlier service (d) copying a rival’s logo
- 37.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 38.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 39.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 40.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a unique selling point (c) a rude sign (d) a louder voice
Answer key
- better quality
- copying a rival’s logo
- a rival seller
- ask what buyers miss
- a fair, lower price
- a clear USP
- an unfair way
- a clear USP
- not a USP
- a cleaner stall
- we have a table
- faster service
- an unfair way
- not a USP
- delivered to your door
- True
- breaking their sign
- posting fake reviews
- a fair way to compete
- an unfair way
- better quality
- we are open
- it has a price
- not a USP
- they get better choices
- a cleaner stall
- a fair way to compete
- copying a rival’s logo
- ready in five minutes
- we sell things
- faster service
- personalised with names
- a clear USP
- ready in five minutes
- a clear USP
- friendlier service
- False
- not a USP
- not a USP
- a unique selling point
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