Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is not a unique selling point? (a) free name tags (b) a sugar-free recipe (c) ready in five minutes (d) it is a product
- 2.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 3.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 4.🛍️ Why is competition good for customers? (a) shops get rude (b) it is not good (c) prices always rise (d) they get better choices
- 5.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 6.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 7.🏪 What is a competitor? (a) your teammate (b) a supplier (c) a rival seller (d) a customer
- 8.🔍 Which is the odd one out? (a) grabbing their spot (b) a fair, lower price (c) faster service (d) friendlier service
- 9.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 10.Which of these is an unfair way to compete? (a) friendlier service (b) better quality (c) posting fake reviews (d) a new flavour
- 11.🔍 Which is the odd one out? (a) delivered to your door (b) a new flavour each week (c) we have a table (d) free name tags
- 12.Which of these is a fair way to compete? (a) copying a rival’s logo (b) better quality (c) posting fake reviews (d) lying about a rival
- 13.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 14.Which of these is an unfair way to compete? (a) lying about a rival (b) a new flavour (c) better quality (d) a cleaner stall
- 15.🔍 Which is the odd one out? (a) we sell things (b) we have a table (c) free name tags (d) it is a product
- 16.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 17.🔍 Which is the odd one out? (a) personalised with names (b) free name tags (c) a new flavour each week (d) we sell things
- 18.Which of these is a clear unique selling point? (a) it has a price (b) made from waste paper (c) we sell things (d) we have a table
- 19.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 20.🔍 Which is the odd one out? (a) lying about a rival (b) breaking their sign (c) faster service (d) posting fake reviews
- 21.🔍 Which is the odd one out? (a) breaking their sign (b) grabbing their spot (c) copying a rival’s logo (d) friendlier service
- 22.🧪 How can you find a USP? (a) copy the rival exactly (b) pick a random word (c) skip it (d) ask what buyers miss
- 23.🔍 Which is the odd one out? (a) it is a product (b) we have a table (c) personalised with names (d) it has a price
- 24.🔍 Which is the odd one out? (a) faster service (b) a fair, lower price (c) spreading rumours (d) a new flavour
- 25.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 26.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 27.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 28.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 29.🔍 Which is the odd one out? (a) ready in five minutes (b) free name tags (c) made from waste paper (d) it is a product
- 30.🔍 Which is the odd one out? (a) we are open (b) ready in five minutes (c) we have a table (d) we sell things
- 31.Which of these is an unfair way to compete? (a) friendlier service (b) better quality (c) a new flavour (d) breaking their sign
- 32.Which of these is an unfair way to compete? (a) a fair, lower price (b) spreading rumours (c) a new flavour (d) faster service
- 33.🔍 Which is the odd one out? (a) faster service (b) friendlier service (c) better quality (d) lying about a rival
- 34.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 35.Which of these is an unfair way to compete? (a) a new flavour (b) friendlier service (c) a fair, lower price (d) copying a rival’s logo
- 36.Which of these is a clear unique selling point? (a) a new flavour each week (b) we have a table (c) we are open (d) same as every stall
- 37.🔍 Which is the odd one out? (a) we sell things (b) it has a price (c) delivered to your door (d) we are open
- 38.Which of these is a clear unique selling point? (a) ready in five minutes (b) we sell things (c) we are open (d) it has a price
- 39.🔍 Which is the odd one out? (a) a fair, lower price (b) copying a rival’s logo (c) posting fake reviews (d) grabbing their spot
- 40.Which of these is a clear unique selling point? (a) same as every stall (b) it is a product (c) we sell things (d) a sugar-free recipe
Answer key
- it is a product
- a clear USP
- not a USP
- they get better choices
- an unfair way
- a clear USP
- a rival seller
- grabbing their spot
- a clear USP
- posting fake reviews
- we have a table
- better quality
- True
- lying about a rival
- free name tags
- False
- we sell things
- made from waste paper
- a fair way to compete
- faster service
- friendlier service
- ask what buyers miss
- personalised with names
- spreading rumours
- an unfair way
- an unfair way
- False
- True
- it is a product
- ready in five minutes
- breaking their sign
- spreading rumours
- lying about a rival
- True
- copying a rival’s logo
- a new flavour each week
- delivered to your door
- ready in five minutes
- a fair, lower price
- a sugar-free recipe
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