Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) same as every stall (b) we sell things (c) delivered to your door (d) we have a table
- 2.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 3.Which of these is not a unique selling point? (a) a sugar-free recipe (b) free name tags (c) personalised with names (d) we are open
- 4.🔍 Which is the odd one out? (a) lying about a rival (b) friendlier service (c) better quality (d) a new flavour
- 5.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 6.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 7.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 8.Which of these is a fair way to compete? (a) copying a rival’s logo (b) breaking their sign (c) grabbing their spot (d) better quality
- 9.🔍 Which is the odd one out? (a) grabbing their spot (b) spreading rumours (c) a new flavour (d) lying about a rival
- 10.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 11.Which of these is an unfair way to compete? (a) breaking their sign (b) a cleaner stall (c) a new flavour (d) faster service
- 12.🔍 Which is the odd one out? (a) a sugar-free recipe (b) delivered to your door (c) it is a product (d) ready in five minutes
- 13.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 14.🔍 Which is the odd one out? (a) a new flavour each week (b) personalised with names (c) we sell things (d) ready in five minutes
- 15.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 16.Which of these is a clear unique selling point? (a) we have a table (b) it is a product (c) free name tags (d) same as every stall
- 17.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 18.🔍 Which is the odd one out? (a) a cleaner stall (b) breaking their sign (c) posting fake reviews (d) copying a rival’s logo
- 19.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 20.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 21.Which of these is a clear unique selling point? (a) same as every stall (b) it has a price (c) we are open (d) a new flavour each week
- 22.🔍 Which is the odd one out? (a) free name tags (b) a new flavour each week (c) delivered to your door (d) we have a table
- 23.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 24.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 25.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 26.🔍 Which is the odd one out? (a) spreading rumours (b) posting fake reviews (c) a fair, lower price (d) copying a rival’s logo
- 27.🔍 Which is the odd one out? (a) faster service (b) a cleaner stall (c) a new flavour (d) posting fake reviews
- 28.Which of these is an unfair way to compete? (a) a fair, lower price (b) a cleaner stall (c) a new flavour (d) spreading rumours
- 29.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 30.🔍 Which is the odd one out? (a) made from waste paper (b) a new flavour each week (c) we are open (d) ready in five minutes
- 31.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) it has a price (d) delivered to your door
- 32.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 33.Which of these is not a unique selling point? (a) personalised with names (b) we have a table (c) a new flavour each week (d) ready in five minutes
- 34.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a unique selling point (c) a rude sign (d) a higher price only
- 35.Which of these is not a unique selling point? (a) a new flavour each week (b) a sugar-free recipe (c) it has a price (d) free name tags
- 36.True or false: “same as every stall” is not a unique selling point. (a) True (b) False
- 37.🔍 Which is the odd one out? (a) copying a rival’s logo (b) lying about a rival (c) better quality (d) spreading rumours
- 38.Which of these is a fair way to compete? (a) a new flavour (b) posting fake reviews (c) grabbing their spot (d) copying a rival’s logo
- 39.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 40.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
Answer key
- delivered to your door
- an unfair way
- we are open
- lying about a rival
- a fair way to compete
- a clear USP
- True
- better quality
- a new flavour
- False
- breaking their sign
- it is a product
- False
- we sell things
- a fair way to compete
- free name tags
- True
- a cleaner stall
- not a USP
- not a USP
- a new flavour each week
- we have a table
- an unfair way
- a fair way to compete
- a fair way to compete
- a fair, lower price
- posting fake reviews
- spreading rumours
- False
- we are open
- delivered to your door
- not a USP
- we have a table
- a unique selling point
- it has a price
- True
- better quality
- a new flavour
- False
- an unfair way
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