Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 2.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 3.Which of these is a fair way to compete? (a) lying about a rival (b) better quality (c) copying a rival’s logo (d) breaking their sign
- 4.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 5.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 6.Which of these is a clear unique selling point? (a) same as every stall (b) it is a product (c) we sell things (d) personalised with names
- 7.Which of these is an unfair way to compete? (a) friendlier service (b) a fair, lower price (c) lying about a rival (d) a new flavour
- 8.🧪 How can you find a USP? (a) ask what buyers miss (b) skip it (c) copy the rival exactly (d) pick a random word
- 9.🔍 Which is the odd one out? (a) we are open (b) ready in five minutes (c) a new flavour each week (d) free name tags
- 10.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 11.🔍 Which is the odd one out? (a) grabbing their spot (b) better quality (c) breaking their sign (d) lying about a rival
- 12.🛍️ Why is competition good for customers? (a) it is not good (b) they get better choices (c) prices always rise (d) shops get rude
- 13.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 14.Which of these is a fair way to compete? (a) posting fake reviews (b) grabbing their spot (c) friendlier service (d) copying a rival’s logo
- 15.🔍 Which is the odd one out? (a) posting fake reviews (b) grabbing their spot (c) a cleaner stall (d) breaking their sign
- 16.🔍 Which is the odd one out? (a) grabbing their spot (b) a new flavour (c) a cleaner stall (d) friendlier service
- 17.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a higher price only (c) a rude sign (d) a louder voice
- 18.🔍 Which is the odd one out? (a) same as every stall (b) made from waste paper (c) we sell things (d) we are open
- 19.Which of these is an unfair way to compete? (a) a new flavour (b) copying a rival’s logo (c) friendlier service (d) faster service
- 20.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 21.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 22.Which of these is a fair way to compete? (a) lying about a rival (b) grabbing their spot (c) posting fake reviews (d) a new flavour
- 23.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 24.Which of these is a clear unique selling point? (a) we sell things (b) it has a price (c) it is a product (d) ready in five minutes
- 25.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 26.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 27.Which of these is a fair way to compete? (a) a fair, lower price (b) spreading rumours (c) breaking their sign (d) copying a rival’s logo
- 28.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 29.True or false: “made from waste paper” is a clear unique selling point. (a) True (b) False
- 30.🔍 Which is the odd one out? (a) a sugar-free recipe (b) personalised with names (c) a new flavour each week (d) it is a product
- 31.🔍 Which is the odd one out? (a) we sell things (b) a sugar-free recipe (c) we are open (d) it is a product
- 32.🏪 What is a competitor? (a) a supplier (b) a customer (c) a rival seller (d) your teammate
- 33.🔍 Which is the odd one out? (a) we sell things (b) ready in five minutes (c) it has a price (d) it is a product
- 34.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 35.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 36.🔍 Which is the odd one out? (a) a cleaner stall (b) friendlier service (c) better quality (d) spreading rumours
- 37.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 38.Which of these is a clear unique selling point? (a) it has a price (b) same as every stall (c) we have a table (d) delivered to your door
- 39.Which of these is not a unique selling point? (a) free name tags (b) same as every stall (c) ready in five minutes (d) a sugar-free recipe
- 40.Which of these is a fair way to compete? (a) spreading rumours (b) grabbing their spot (c) a cleaner stall (d) breaking their sign
Answer key
- True
- an unfair way
- better quality
- a fair way to compete
- a fair way to compete
- personalised with names
- lying about a rival
- ask what buyers miss
- we are open
- False
- better quality
- they get better choices
- a clear USP
- friendlier service
- a cleaner stall
- grabbing their spot
- a unique selling point
- made from waste paper
- copying a rival’s logo
- a clear USP
- False
- a new flavour
- True
- ready in five minutes
- False
- a fair way to compete
- a fair, lower price
- a fair way to compete
- True
- it is a product
- a sugar-free recipe
- a rival seller
- ready in five minutes
- not a USP
- an unfair way
- spreading rumours
- True
- delivered to your door
- same as every stall
- a cleaner stall
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