Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) we sell things (b) personalised with names (c) same as every stall (d) we have a table
- 2.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 3.🧪 How can you find a USP? (a) pick a random word (b) ask what buyers miss (c) copy the rival exactly (d) skip it
- 4.🔍 Which is the odd one out? (a) delivered to your door (b) a sugar-free recipe (c) personalised with names (d) we are open
- 5.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 6.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 7.Which of these is an unfair way to compete? (a) a new flavour (b) breaking their sign (c) a cleaner stall (d) a fair, lower price
- 8.🔍 Which is the odd one out? (a) a new flavour each week (b) it is a product (c) same as every stall (d) we are open
- 9.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 10.True or false: “we have a table” is not a unique selling point. (a) True (b) False
- 11.Which of these is an unfair way to compete? (a) grabbing their spot (b) better quality (c) a cleaner stall (d) faster service
- 12.Which of these is a clear unique selling point? (a) delivered to your door (b) we are open (c) same as every stall (d) it is a product
- 13.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 14.Which of these is a fair way to compete? (a) spreading rumours (b) a cleaner stall (c) grabbing their spot (d) posting fake reviews
- 15.🏪 What is a competitor? (a) a customer (b) your teammate (c) a rival seller (d) a supplier
- 16.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 17.Which of these is a clear unique selling point? (a) same as every stall (b) it is a product (c) we are open (d) personalised with names
- 18.Which of these is not a unique selling point? (a) personalised with names (b) delivered to your door (c) we sell things (d) made from waste paper
- 19.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 20.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 21.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 22.🔍 Which is the odd one out? (a) we sell things (b) a new flavour each week (c) free name tags (d) ready in five minutes
- 23.🔍 Which is the odd one out? (a) it has a price (b) made from waste paper (c) we are open (d) same as every stall
- 24.🔍 Which is the odd one out? (a) faster service (b) spreading rumours (c) friendlier service (d) a new flavour
- 25.Which of these is a clear unique selling point? (a) free name tags (b) it is a product (c) we sell things (d) same as every stall
- 26.Which of these is an unfair way to compete? (a) a fair, lower price (b) lying about a rival (c) friendlier service (d) better quality
- 27.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 28.🔍 Which is the odd one out? (a) lying about a rival (b) friendlier service (c) better quality (d) faster service
- 29.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 30.Which of these is a fair way to compete? (a) grabbing their spot (b) breaking their sign (c) spreading rumours (d) better quality
- 31.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 32.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 33.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 34.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 35.🔍 Which is the odd one out? (a) breaking their sign (b) friendlier service (c) lying about a rival (d) spreading rumours
- 36.🔍 Which is the odd one out? (a) spreading rumours (b) a new flavour (c) posting fake reviews (d) copying a rival’s logo
- 37.Which of these is a fair way to compete? (a) spreading rumours (b) grabbing their spot (c) a new flavour (d) lying about a rival
- 38.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 39.🔍 Which is the odd one out? (a) better quality (b) friendlier service (c) a fair, lower price (d) posting fake reviews
- 40.🔍 Which is the odd one out? (a) a sugar-free recipe (b) we have a table (c) free name tags (d) personalised with names
Answer key
- personalised with names
- False
- ask what buyers miss
- we are open
- an unfair way
- a clear USP
- breaking their sign
- a new flavour each week
- a clear USP
- True
- grabbing their spot
- delivered to your door
- not a USP
- a cleaner stall
- a rival seller
- a fair way to compete
- personalised with names
- we sell things
- False
- not a USP
- a fair way to compete
- we sell things
- made from waste paper
- spreading rumours
- free name tags
- lying about a rival
- not a USP
- lying about a rival
- False
- better quality
- not a USP
- False
- a clear USP
- False
- friendlier service
- a new flavour
- a new flavour
- a clear USP
- posting fake reviews
- we have a table
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