Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) ready in five minutes (b) it is a product (c) made from waste paper (d) delivered to your door
- 2.🔍 Which is the odd one out? (a) faster service (b) spreading rumours (c) a fair, lower price (d) a cleaner stall
- 3.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 4.🧪 How can you find a USP? (a) pick a random word (b) copy the rival exactly (c) skip it (d) ask what buyers miss
- 5.🔍 Which is the odd one out? (a) friendlier service (b) better quality (c) posting fake reviews (d) a new flavour
- 6.Which of these is a clear unique selling point? (a) we sell things (b) delivered to your door (c) same as every stall (d) it has a price
- 7.🔍 Which is the odd one out? (a) a cleaner stall (b) breaking their sign (c) grabbing their spot (d) copying a rival’s logo
- 8.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 9.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 10.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 11.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 12.Which of these is a fair way to compete? (a) copying a rival’s logo (b) grabbing their spot (c) lying about a rival (d) a new flavour
- 13.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 14.Which of these is a fair way to compete? (a) faster service (b) grabbing their spot (c) lying about a rival (d) posting fake reviews
- 15.🔍 Which is the odd one out? (a) it has a price (b) personalised with names (c) free name tags (d) a sugar-free recipe
- 16.🔍 Which is the odd one out? (a) posting fake reviews (b) copying a rival’s logo (c) lying about a rival (d) better quality
- 17.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 18.🛍️ Why is competition good for customers? (a) it is not good (b) shops get rude (c) they get better choices (d) prices always rise
- 19.Which of these is an unfair way to compete? (a) breaking their sign (b) faster service (c) friendlier service (d) a cleaner stall
- 20.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 21.Which of these is a clear unique selling point? (a) same as every stall (b) it has a price (c) we are open (d) free name tags
- 22.Which of these is a clear unique selling point? (a) we sell things (b) made from waste paper (c) we have a table (d) it is a product
- 23.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 24.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 25.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 26.Which of these is a fair way to compete? (a) copying a rival’s logo (b) lying about a rival (c) friendlier service (d) posting fake reviews
- 27.Which of these is an unfair way to compete? (a) faster service (b) a cleaner stall (c) posting fake reviews (d) a fair, lower price
- 28.🏪 What is a competitor? (a) a customer (b) a supplier (c) your teammate (d) a rival seller
- 29.🔍 Which is the odd one out? (a) we have a table (b) it is a product (c) we sell things (d) a new flavour each week
- 30.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 31.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 32.Which of these is not a unique selling point? (a) we sell things (b) made from waste paper (c) free name tags (d) a sugar-free recipe
- 33.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 34.Which of these is not a unique selling point? (a) delivered to your door (b) a new flavour each week (c) it has a price (d) made from waste paper
- 35.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 36.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 37.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 38.🔍 Which is the odd one out? (a) posting fake reviews (b) grabbing their spot (c) friendlier service (d) spreading rumours
- 39.🔍 Which is the odd one out? (a) a sugar-free recipe (b) a new flavour each week (c) ready in five minutes (d) same as every stall
- 40.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
Answer key
- it is a product
- spreading rumours
- not a USP
- ask what buyers miss
- posting fake reviews
- delivered to your door
- a cleaner stall
- an unfair way
- a fair way to compete
- not a USP
- an unfair way
- a new flavour
- False
- faster service
- it has a price
- better quality
- False
- they get better choices
- breaking their sign
- not a USP
- free name tags
- made from waste paper
- True
- a clear USP
- True
- friendlier service
- posting fake reviews
- a rival seller
- a new flavour each week
- False
- not a USP
- we sell things
- True
- it has a price
- a fair way to compete
- an unfair way
- a fair way to compete
- friendlier service
- same as every stall
- True
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