Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 2.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 3.Which of these is a clear unique selling point? (a) we sell things (b) a sugar-free recipe (c) we have a table (d) same as every stall
- 4.Which of these is not a unique selling point? (a) delivered to your door (b) personalised with names (c) a new flavour each week (d) we sell things
- 5.🔍 Which is the odd one out? (a) a new flavour (b) a cleaner stall (c) posting fake reviews (d) faster service
- 6.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 7.Which of these is a clear unique selling point? (a) it has a price (b) it is a product (c) we sell things (d) personalised with names
- 8.Which of these is not a unique selling point? (a) same as every stall (b) personalised with names (c) a new flavour each week (d) delivered to your door
- 9.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 10.Which of these is a fair way to compete? (a) spreading rumours (b) lying about a rival (c) a cleaner stall (d) breaking their sign
- 11.🔍 Which is the odd one out? (a) a new flavour (b) grabbing their spot (c) better quality (d) a fair, lower price
- 12.🔍 Which is the odd one out? (a) a sugar-free recipe (b) a new flavour each week (c) ready in five minutes (d) we sell things
- 13.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 14.Which of these is an unfair way to compete? (a) a cleaner stall (b) a new flavour (c) copying a rival’s logo (d) friendlier service
- 15.🔍 Which is the odd one out? (a) copying a rival’s logo (b) posting fake reviews (c) friendlier service (d) breaking their sign
- 16.🧪 How can you find a USP? (a) pick a random word (b) skip it (c) copy the rival exactly (d) ask what buyers miss
- 17.Which of these is a fair way to compete? (a) posting fake reviews (b) breaking their sign (c) copying a rival’s logo (d) friendlier service
- 18.Which of these is not a unique selling point? (a) a new flavour each week (b) a sugar-free recipe (c) free name tags (d) we are open
- 19.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 20.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 21.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 22.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 23.🔍 Which is the odd one out? (a) friendlier service (b) a fair, lower price (c) a cleaner stall (d) copying a rival’s logo
- 24.Which of these is a fair way to compete? (a) breaking their sign (b) a fair, lower price (c) grabbing their spot (d) lying about a rival
- 25.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 26.🔍 Which is the odd one out? (a) ready in five minutes (b) personalised with names (c) we have a table (d) free name tags
- 27.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 28.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 29.Which of these is a clear unique selling point? (a) delivered to your door (b) we have a table (c) same as every stall (d) we are open
- 30.🔍 Which is the odd one out? (a) copying a rival’s logo (b) grabbing their spot (c) a new flavour (d) lying about a rival
- 31.🛍️ Why is competition good for customers? (a) prices always rise (b) they get better choices (c) shops get rude (d) it is not good
- 32.Which of these is an unfair way to compete? (a) friendlier service (b) a cleaner stall (c) lying about a rival (d) faster service
- 33.🔍 Which is the odd one out? (a) a sugar-free recipe (b) delivered to your door (c) it is a product (d) made from waste paper
- 34.Which of these is a clear unique selling point? (a) free name tags (b) we sell things (c) we are open (d) we have a table
- 35.🔍 Which is the odd one out? (a) copying a rival’s logo (b) a cleaner stall (c) lying about a rival (d) spreading rumours
- 36.Which of these is an unfair way to compete? (a) a fair, lower price (b) friendlier service (c) breaking their sign (d) better quality
- 37.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 38.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 39.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 40.Which of these is a clear unique selling point? (a) it has a price (b) ready in five minutes (c) same as every stall (d) we are open
Answer key
- a clear USP
- a fair way to compete
- a sugar-free recipe
- we sell things
- posting fake reviews
- a fair way to compete
- personalised with names
- same as every stall
- a clear USP
- a cleaner stall
- grabbing their spot
- we sell things
- an unfair way
- copying a rival’s logo
- friendlier service
- ask what buyers miss
- friendlier service
- we are open
- a fair way to compete
- a clear USP
- an unfair way
- a fair way to compete
- copying a rival’s logo
- a fair, lower price
- True
- we have a table
- not a USP
- a clear USP
- delivered to your door
- a new flavour
- they get better choices
- lying about a rival
- it is a product
- free name tags
- a cleaner stall
- breaking their sign
- not a USP
- a fair way to compete
- True
- ready in five minutes
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