Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.Which of these is a fair way to compete? (a) posting fake reviews (b) spreading rumours (c) grabbing their spot (d) better quality
- 2.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) they get better choices (d) it is not good
- 3.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 4.🧪 How can you find a USP? (a) ask what buyers miss (b) copy the rival exactly (c) pick a random word (d) skip it
- 5.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 6.🔍 Which is the odd one out? (a) better quality (b) grabbing their spot (c) copying a rival’s logo (d) spreading rumours
- 7.🔍 Which is the odd one out? (a) a new flavour (b) a cleaner stall (c) posting fake reviews (d) a fair, lower price
- 8.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 9.Which of these is not a unique selling point? (a) it is a product (b) delivered to your door (c) a sugar-free recipe (d) personalised with names
- 10.Which of these is a fair way to compete? (a) posting fake reviews (b) breaking their sign (c) lying about a rival (d) faster service
- 11.Which of these is a clear unique selling point? (a) we are open (b) same as every stall (c) we have a table (d) ready in five minutes
- 12.Which of these is not a unique selling point? (a) a sugar-free recipe (b) free name tags (c) it has a price (d) a new flavour each week
- 13.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 14.Which of these is an unfair way to compete? (a) a new flavour (b) faster service (c) a cleaner stall (d) grabbing their spot
- 15.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 16.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 17.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 18.Which of these is a clear unique selling point? (a) we have a table (b) a new flavour each week (c) it has a price (d) it is a product
- 19.📊 A rival sells chai at ₹10. Why should you know this? (a) to set a fair price (b) to close them down (c) to copy their sign (d) to complain
- 20.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 21.Which of these is not a unique selling point? (a) a sugar-free recipe (b) delivered to your door (c) made from waste paper (d) we sell things
- 22.Which of these is a clear unique selling point? (a) we have a table (b) personalised with names (c) same as every stall (d) we are open
- 23.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 24.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 25.🔍 Which is the odd one out? (a) a fair, lower price (b) breaking their sign (c) faster service (d) better quality
- 26.🔍 Which is the odd one out? (a) personalised with names (b) delivered to your door (c) same as every stall (d) made from waste paper
- 27.🔍 Which is the odd one out? (a) faster service (b) copying a rival’s logo (c) a fair, lower price (d) better quality
- 28.🔍 Which is the odd one out? (a) grabbing their spot (b) lying about a rival (c) a cleaner stall (d) copying a rival’s logo
- 29.Which of these is an unfair way to compete? (a) a new flavour (b) better quality (c) a cleaner stall (d) copying a rival’s logo
- 30.Which of these is a clear unique selling point? (a) it has a price (b) we are open (c) we sell things (d) delivered to your door
- 31.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 32.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 33.🔍 Which is the odd one out? (a) a sugar-free recipe (b) we have a table (c) we are open (d) it has a price
- 34.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 35.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 36.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 37.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 38.🔍 Which is the odd one out? (a) copying a rival’s logo (b) spreading rumours (c) friendlier service (d) breaking their sign
- 39.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 40.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a higher price only (c) a unique selling point (d) a louder voice
Answer key
- better quality
- they get better choices
- False
- ask what buyers miss
- a clear USP
- better quality
- posting fake reviews
- False
- it is a product
- faster service
- ready in five minutes
- it has a price
- not a USP
- grabbing their spot
- a fair way to compete
- an unfair way
- not a USP
- a new flavour each week
- to set a fair price
- True
- we sell things
- personalised with names
- a clear USP
- True
- breaking their sign
- same as every stall
- copying a rival’s logo
- a cleaner stall
- copying a rival’s logo
- delivered to your door
- a clear USP
- an unfair way
- a sugar-free recipe
- an unfair way
- True
- True
- a clear USP
- friendlier service
- not a USP
- a unique selling point
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