Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a clear unique selling point? (a) we have a table (b) personalised with names (c) it is a product (d) it has a price
- 2.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) we have a table (d) a new flavour each week
- 3.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 4.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 5.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 6.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 7.Which of these is a fair way to compete? (a) lying about a rival (b) grabbing their spot (c) posting fake reviews (d) a new flavour
- 8.Which of these is an unfair way to compete? (a) grabbing their spot (b) better quality (c) a new flavour (d) a cleaner stall
- 9.🏪 What is a competitor? (a) a customer (b) a supplier (c) your teammate (d) a rival seller
- 10.🔍 Which is the odd one out? (a) it is a product (b) we are open (c) same as every stall (d) a new flavour each week
- 11.🔍 Which is the odd one out? (a) it is a product (b) we are open (c) personalised with names (d) we have a table
- 12.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 13.Which of these is not a unique selling point? (a) it is a product (b) free name tags (c) personalised with names (d) delivered to your door
- 14.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 15.🔍 Which is the odd one out? (a) a cleaner stall (b) faster service (c) posting fake reviews (d) friendlier service
- 16.True or false: “it has a price” is not a unique selling point. (a) True (b) False
- 17.🔍 Which is the odd one out? (a) spreading rumours (b) a cleaner stall (c) grabbing their spot (d) posting fake reviews
- 18.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 19.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a unique selling point (c) a rude sign (d) a higher price only
- 20.🔍 Which is the odd one out? (a) a sugar-free recipe (b) free name tags (c) personalised with names (d) it is a product
- 21.🔍 Which is the odd one out? (a) spreading rumours (b) copying a rival’s logo (c) posting fake reviews (d) faster service
- 22.🔍 Which is the odd one out? (a) friendlier service (b) faster service (c) better quality (d) lying about a rival
- 23.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 24.🔍 Which is the odd one out? (a) friendlier service (b) copying a rival’s logo (c) better quality (d) faster service
- 25.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 26.Which of these is not a unique selling point? (a) a sugar-free recipe (b) free name tags (c) ready in five minutes (d) we are open
- 27.Which of these is a clear unique selling point? (a) we are open (b) it has a price (c) we sell things (d) free name tags
- 28.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 29.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 30.🔍 Which is the odd one out? (a) a new flavour (b) breaking their sign (c) spreading rumours (d) lying about a rival
- 31.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 32.🔍 Which is the odd one out? (a) it has a price (b) delivered to your door (c) ready in five minutes (d) personalised with names
- 33.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 34.🔍 Which is the odd one out? (a) a fair, lower price (b) a cleaner stall (c) faster service (d) breaking their sign
- 35.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 36.Which of these is an unfair way to compete? (a) better quality (b) faster service (c) a fair, lower price (d) spreading rumours
- 37.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 38.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 39.Which of these is a fair way to compete? (a) spreading rumours (b) copying a rival’s logo (c) breaking their sign (d) better quality
- 40.🔍 Which is the odd one out? (a) a sugar-free recipe (b) same as every stall (c) a new flavour each week (d) ready in five minutes
Answer key
- personalised with names
- a new flavour each week
- True
- an unfair way
- a clear USP
- False
- a new flavour
- grabbing their spot
- a rival seller
- a new flavour each week
- personalised with names
- a fair way to compete
- it is a product
- not a USP
- posting fake reviews
- True
- a cleaner stall
- not a USP
- a unique selling point
- it is a product
- faster service
- lying about a rival
- a fair way to compete
- copying a rival’s logo
- a clear USP
- we are open
- free name tags
- not a USP
- False
- a new flavour
- not a USP
- it has a price
- a clear USP
- breaking their sign
- a clear USP
- spreading rumours
- False
- False
- better quality
- same as every stall
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