Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 2.Which of these is a fair way to compete? (a) spreading rumours (b) grabbing their spot (c) breaking their sign (d) a fair, lower price
- 3.Which of these is a fair way to compete? (a) faster service (b) grabbing their spot (c) copying a rival’s logo (d) spreading rumours
- 4.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 5.Which of these is not a unique selling point? (a) delivered to your door (b) a sugar-free recipe (c) made from waste paper (d) it has a price
- 6.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 7.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 8.Which of these is not a unique selling point? (a) a new flavour each week (b) delivered to your door (c) same as every stall (d) ready in five minutes
- 9.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 10.🔍 Which is the odd one out? (a) better quality (b) grabbing their spot (c) faster service (d) a cleaner stall
- 11.🔍 Which is the odd one out? (a) better quality (b) a new flavour (c) lying about a rival (d) faster service
- 12.Which of these is an unfair way to compete? (a) better quality (b) lying about a rival (c) friendlier service (d) a fair, lower price
- 13.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 14.Which of these is a clear unique selling point? (a) same as every stall (b) personalised with names (c) we are open (d) we sell things
- 15.Which of these is an unfair way to compete? (a) a fair, lower price (b) better quality (c) friendlier service (d) copying a rival’s logo
- 16.Which of these is an unfair way to compete? (a) a fair, lower price (b) a cleaner stall (c) faster service (d) grabbing their spot
- 17.🔍 Which is the odd one out? (a) copying a rival’s logo (b) a fair, lower price (c) friendlier service (d) faster service
- 18.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 19.🔍 Which is the odd one out? (a) we are open (b) a sugar-free recipe (c) we sell things (d) it is a product
- 20.📊 A rival sells chai at ₹10. Why should you know this? (a) to copy their sign (b) to set a fair price (c) to close them down (d) to complain
- 21.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 22.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 23.🔍 Which is the odd one out? (a) friendlier service (b) lying about a rival (c) copying a rival’s logo (d) breaking their sign
- 24.🔍 Which is the odd one out? (a) made from waste paper (b) delivered to your door (c) personalised with names (d) it is a product
- 25.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 26.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 27.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 28.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 29.Which of these is a clear unique selling point? (a) delivered to your door (b) we are open (c) it is a product (d) we sell things
- 30.Which of these is a clear unique selling point? (a) it has a price (b) same as every stall (c) we are open (d) a sugar-free recipe
- 31.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 32.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 33.🔍 Which is the odd one out? (a) it has a price (b) ready in five minutes (c) made from waste paper (d) personalised with names
- 34.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a rude sign (c) a louder voice (d) a higher price only
- 35.Which of these is an unfair way to compete? (a) a new flavour (b) better quality (c) faster service (d) spreading rumours
- 36.Which of these is a fair way to compete? (a) posting fake reviews (b) grabbing their spot (c) a new flavour (d) breaking their sign
- 37.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 38.🔍 Which is the odd one out? (a) copying a rival’s logo (b) grabbing their spot (c) better quality (d) lying about a rival
- 39.Which of these is a clear unique selling point? (a) it has a price (b) we have a table (c) it is a product (d) ready in five minutes
- 40.True or false: “we have a table” is not a unique selling point. (a) False (b) True
Answer key
- an unfair way
- a fair, lower price
- faster service
- True
- it has a price
- a clear USP
- False
- same as every stall
- an unfair way
- grabbing their spot
- lying about a rival
- lying about a rival
- not a USP
- personalised with names
- copying a rival’s logo
- grabbing their spot
- copying a rival’s logo
- a clear USP
- a sugar-free recipe
- to set a fair price
- False
- a clear USP
- friendlier service
- it is a product
- an unfair way
- a fair way to compete
- a clear USP
- True
- delivered to your door
- a sugar-free recipe
- a fair way to compete
- not a USP
- it has a price
- a unique selling point
- spreading rumours
- a new flavour
- True
- better quality
- ready in five minutes
- True
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