Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 What is a competitor? (a) a customer (b) a rival seller (c) your teammate (d) a supplier
- 2.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 3.🔍 Which is the odd one out? (a) posting fake reviews (b) grabbing their spot (c) a fair, lower price (d) copying a rival’s logo
- 4.True or false: “we have a table” is not a unique selling point. (a) True (b) False
- 5.🔍 Which is the odd one out? (a) free name tags (b) a sugar-free recipe (c) personalised with names (d) we are open
- 6.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 7.🔍 Which is the odd one out? (a) better quality (b) grabbing their spot (c) lying about a rival (d) posting fake reviews
- 8.🔍 Which is the odd one out? (a) posting fake reviews (b) friendlier service (c) a new flavour (d) a cleaner stall
- 9.🔍 Which is the odd one out? (a) it is a product (b) free name tags (c) a sugar-free recipe (d) ready in five minutes
- 10.Which of these is not a unique selling point? (a) personalised with names (b) we are open (c) made from waste paper (d) delivered to your door
- 11.Which of these is an unfair way to compete? (a) friendlier service (b) a cleaner stall (c) lying about a rival (d) a new flavour
- 12.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 13.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 14.Which of these is a fair way to compete? (a) lying about a rival (b) grabbing their spot (c) copying a rival’s logo (d) friendlier service
- 15.Which of these is a clear unique selling point? (a) we are open (b) a sugar-free recipe (c) it is a product (d) same as every stall
- 16.🔍 Which is the odd one out? (a) a cleaner stall (b) friendlier service (c) faster service (d) lying about a rival
- 17.Which of these is an unfair way to compete? (a) faster service (b) friendlier service (c) copying a rival’s logo (d) a cleaner stall
- 18.Which of these is not a unique selling point? (a) delivered to your door (b) a new flavour each week (c) it is a product (d) made from waste paper
- 19.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 20.🔍 Which is the odd one out? (a) breaking their sign (b) spreading rumours (c) grabbing their spot (d) friendlier service
- 21.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 22.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 23.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 24.Which of these is a clear unique selling point? (a) it has a price (b) made from waste paper (c) we sell things (d) it is a product
- 25.Which of these is a fair way to compete? (a) breaking their sign (b) posting fake reviews (c) spreading rumours (d) a fair, lower price
- 26.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 27.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 28.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 29.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 30.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 31.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 32.Which of these is not a unique selling point? (a) ready in five minutes (b) personalised with names (c) it has a price (d) free name tags
- 33.Which of these is a clear unique selling point? (a) we sell things (b) it is a product (c) we have a table (d) personalised with names
- 34.Which of these is an unfair way to compete? (a) friendlier service (b) better quality (c) breaking their sign (d) faster service
- 35.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 36.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) it is not good (d) they get better choices
- 37.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 38.Which of these is a fair way to compete? (a) breaking their sign (b) posting fake reviews (c) lying about a rival (d) a cleaner stall
- 39.🔍 Which is the odd one out? (a) a cleaner stall (b) a fair, lower price (c) copying a rival’s logo (d) better quality
- 40.🧪 How can you find a USP? (a) skip it (b) copy the rival exactly (c) ask what buyers miss (d) pick a random word
Answer key
- a rival seller
- a fair way to compete
- a fair, lower price
- True
- we are open
- a clear USP
- better quality
- posting fake reviews
- it is a product
- we are open
- lying about a rival
- True
- a clear USP
- friendlier service
- a sugar-free recipe
- lying about a rival
- copying a rival’s logo
- it is a product
- True
- friendlier service
- not a USP
- a clear USP
- a clear USP
- made from waste paper
- a fair, lower price
- an unfair way
- a fair way to compete
- a fair way to compete
- an unfair way
- True
- a fair way to compete
- it has a price
- personalised with names
- breaking their sign
- False
- they get better choices
- True
- a cleaner stall
- copying a rival’s logo
- ask what buyers miss
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