Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a clear unique selling point? (a) same as every stall (b) we sell things (c) it is a product (d) delivered to your door
- 2.Which of these is a fair way to compete? (a) posting fake reviews (b) a fair, lower price (c) lying about a rival (d) spreading rumours
- 3.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a louder voice (c) a unique selling point (d) a rude sign
- 4.🛍️ Why is competition good for customers? (a) prices always rise (b) they get better choices (c) it is not good (d) shops get rude
- 5.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 6.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 7.True or false: “it has a price” is not a unique selling point. (a) True (b) False
- 8.Which of these is not a unique selling point? (a) a sugar-free recipe (b) ready in five minutes (c) made from waste paper (d) same as every stall
- 9.True or false: “delivered to your door” is a clear unique selling point. (a) True (b) False
- 10.🔍 Which is the odd one out? (a) posting fake reviews (b) copying a rival’s logo (c) spreading rumours (d) better quality
- 11.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 12.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 13.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 14.🔍 Which is the odd one out? (a) copying a rival’s logo (b) spreading rumours (c) a cleaner stall (d) posting fake reviews
- 15.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 16.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 17.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 18.🔍 Which is the odd one out? (a) we sell things (b) it is a product (c) free name tags (d) it has a price
- 19.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 20.🔍 Which is the odd one out? (a) we sell things (b) same as every stall (c) delivered to your door (d) we are open
- 21.Which of these is not a unique selling point? (a) personalised with names (b) ready in five minutes (c) free name tags (d) it has a price
- 22.🔍 Which is the odd one out? (a) a new flavour each week (b) delivered to your door (c) we have a table (d) free name tags
- 23.🧪 How can you find a USP? (a) pick a random word (b) copy the rival exactly (c) ask what buyers miss (d) skip it
- 24.🔍 Which is the odd one out? (a) spreading rumours (b) lying about a rival (c) a fair, lower price (d) grabbing their spot
- 25.🔍 Which is the odd one out? (a) made from waste paper (b) same as every stall (c) personalised with names (d) free name tags
- 26.Which of these is an unfair way to compete? (a) a fair, lower price (b) a new flavour (c) better quality (d) lying about a rival
- 27.🔍 Which is the odd one out? (a) better quality (b) faster service (c) a new flavour (d) spreading rumours
- 28.True or false: “we are open” is not a unique selling point. (a) True (b) False
- 29.🔍 Which is the odd one out? (a) friendlier service (b) faster service (c) a cleaner stall (d) breaking their sign
- 30.🔍 Which is the odd one out? (a) it is a product (b) we sell things (c) personalised with names (d) we are open
- 31.🔍 Which is the odd one out? (a) a cleaner stall (b) a new flavour (c) a fair, lower price (d) copying a rival’s logo
- 32.Which of these is a fair way to compete? (a) friendlier service (b) posting fake reviews (c) spreading rumours (d) copying a rival’s logo
- 33.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 34.Which of these is a fair way to compete? (a) lying about a rival (b) a cleaner stall (c) copying a rival’s logo (d) grabbing their spot
- 35.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 36.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 37.🔍 Which is the odd one out? (a) we sell things (b) ready in five minutes (c) we are open (d) it has a price
- 38.Which of these is a clear unique selling point? (a) same as every stall (b) we sell things (c) it is a product (d) personalised with names
- 39.Which of these is a fair way to compete? (a) breaking their sign (b) faster service (c) spreading rumours (d) lying about a rival
- 40.Which of these is a clear unique selling point? (a) we have a table (b) a new flavour each week (c) it has a price (d) same as every stall
Answer key
- delivered to your door
- a fair, lower price
- a unique selling point
- they get better choices
- a fair way to compete
- a fair way to compete
- True
- same as every stall
- True
- better quality
- an unfair way
- a clear USP
- an unfair way
- a cleaner stall
- a clear USP
- not a USP
- not a USP
- free name tags
- False
- delivered to your door
- it has a price
- we have a table
- ask what buyers miss
- a fair, lower price
- same as every stall
- lying about a rival
- spreading rumours
- True
- breaking their sign
- personalised with names
- copying a rival’s logo
- friendlier service
- True
- a cleaner stall
- an unfair way
- True
- ready in five minutes
- personalised with names
- faster service
- a new flavour each week
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