Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 2.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 3.Which of these is a clear unique selling point? (a) same as every stall (b) we are open (c) delivered to your door (d) it has a price
- 4.Which of these is a fair way to compete? (a) grabbing their spot (b) lying about a rival (c) copying a rival’s logo (d) a cleaner stall
- 5.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 6.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 7.Which of these is a fair way to compete? (a) lying about a rival (b) copying a rival’s logo (c) spreading rumours (d) a fair, lower price
- 8.Which of these is a clear unique selling point? (a) we are open (b) it has a price (c) ready in five minutes (d) we sell things
- 9.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 10.🧪 How can you find a USP? (a) skip it (b) pick a random word (c) ask what buyers miss (d) copy the rival exactly
- 11.Which of these is not a unique selling point? (a) we have a table (b) free name tags (c) delivered to your door (d) ready in five minutes
- 12.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a unique selling point (c) a rude sign (d) a louder voice
- 13.Which of these is not a unique selling point? (a) we are open (b) free name tags (c) personalised with names (d) a new flavour each week
- 14.🔍 Which is the odd one out? (a) posting fake reviews (b) breaking their sign (c) copying a rival’s logo (d) a cleaner stall
- 15.🛍️ Why is competition good for customers? (a) prices always rise (b) they get better choices (c) shops get rude (d) it is not good
- 16.🔍 Which is the odd one out? (a) a sugar-free recipe (b) it is a product (c) it has a price (d) we sell things
- 17.Which of these is an unfair way to compete? (a) grabbing their spot (b) a fair, lower price (c) a cleaner stall (d) friendlier service
- 18.🔍 Which is the odd one out? (a) better quality (b) posting fake reviews (c) a fair, lower price (d) a new flavour
- 19.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 20.Which of these is not a unique selling point? (a) delivered to your door (b) it is a product (c) a new flavour each week (d) a sugar-free recipe
- 21.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 22.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 23.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 24.🏪 What is a competitor? (a) your teammate (b) a supplier (c) a customer (d) a rival seller
- 25.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 26.🔍 Which is the odd one out? (a) free name tags (b) delivered to your door (c) ready in five minutes (d) it has a price
- 27.Which of these is an unfair way to compete? (a) a cleaner stall (b) a fair, lower price (c) faster service (d) lying about a rival
- 28.🔍 Which is the odd one out? (a) we are open (b) it is a product (c) delivered to your door (d) we sell things
- 29.🔍 Which is the odd one out? (a) it has a price (b) we are open (c) it is a product (d) a new flavour each week
- 30.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 31.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 32.🔍 Which is the odd one out? (a) free name tags (b) personalised with names (c) made from waste paper (d) we sell things
- 33.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 34.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 35.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 36.Which of these is a fair way to compete? (a) copying a rival’s logo (b) better quality (c) spreading rumours (d) posting fake reviews
- 37.🔍 Which is the odd one out? (a) we have a table (b) made from waste paper (c) ready in five minutes (d) a new flavour each week
- 38.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 39.Which of these is an unfair way to compete? (a) faster service (b) posting fake reviews (c) friendlier service (d) a fair, lower price
- 40.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
Answer key
- a clear USP
- False
- delivered to your door
- a cleaner stall
- False
- a fair way to compete
- a fair, lower price
- ready in five minutes
- True
- ask what buyers miss
- we have a table
- a unique selling point
- we are open
- a cleaner stall
- they get better choices
- a sugar-free recipe
- grabbing their spot
- posting fake reviews
- an unfair way
- it is a product
- not a USP
- True
- an unfair way
- a rival seller
- False
- it has a price
- lying about a rival
- delivered to your door
- a new flavour each week
- a clear USP
- True
- we sell things
- not a USP
- an unfair way
- True
- better quality
- we have a table
- False
- posting fake reviews
- False
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