Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a clear unique selling point? (a) we have a table (b) a sugar-free recipe (c) same as every stall (d) we sell things
- 2.🛍️ Why is competition good for customers? (a) shops get rude (b) they get better choices (c) it is not good (d) prices always rise
- 3.Which of these is a clear unique selling point? (a) it has a price (b) same as every stall (c) it is a product (d) delivered to your door
- 4.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 5.🔍 Which is the odd one out? (a) a new flavour each week (b) free name tags (c) made from waste paper (d) it is a product
- 6.🔍 Which is the odd one out? (a) lying about a rival (b) breaking their sign (c) grabbing their spot (d) a fair, lower price
- 7.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 8.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 9.Which of these is not a unique selling point? (a) it has a price (b) a new flavour each week (c) ready in five minutes (d) delivered to your door
- 10.Which of these is an unfair way to compete? (a) friendlier service (b) a new flavour (c) spreading rumours (d) a fair, lower price
- 11.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 12.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 13.🔍 Which is the odd one out? (a) it is a product (b) personalised with names (c) it has a price (d) same as every stall
- 14.🔍 Which is the odd one out? (a) a cleaner stall (b) friendlier service (c) grabbing their spot (d) better quality
- 15.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 16.Which of these is an unfair way to compete? (a) a cleaner stall (b) better quality (c) grabbing their spot (d) a new flavour
- 17.True or false: “it is a product” is not a unique selling point. (a) False (b) True
- 18.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 19.Which of these is not a unique selling point? (a) free name tags (b) ready in five minutes (c) delivered to your door (d) same as every stall
- 20.🔍 Which is the odd one out? (a) a fair, lower price (b) faster service (c) posting fake reviews (d) a new flavour
- 21.🔍 Which is the odd one out? (a) delivered to your door (b) same as every stall (c) a sugar-free recipe (d) a new flavour each week
- 22.🧪 How can you find a USP? (a) ask what buyers miss (b) skip it (c) pick a random word (d) copy the rival exactly
- 23.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 24.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 25.Which of these is not a unique selling point? (a) delivered to your door (b) we sell things (c) ready in five minutes (d) a new flavour each week
- 26.🔍 Which is the odd one out? (a) it is a product (b) made from waste paper (c) we have a table (d) we are open
- 27.Which of these is a clear unique selling point? (a) we sell things (b) we have a table (c) we are open (d) free name tags
- 28.🔍 Which is the odd one out? (a) breaking their sign (b) copying a rival’s logo (c) lying about a rival (d) a cleaner stall
- 29.Which of these is a fair way to compete? (a) a new flavour (b) copying a rival’s logo (c) breaking their sign (d) lying about a rival
- 30.Which of these is an unfair way to compete? (a) a cleaner stall (b) faster service (c) breaking their sign (d) better quality
- 31.🔍 Which is the odd one out? (a) we have a table (b) personalised with names (c) free name tags (d) a new flavour each week
- 32.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a higher price only (c) a louder voice (d) a unique selling point
- 33.🔍 Which is the odd one out? (a) a new flavour each week (b) same as every stall (c) we have a table (d) it is a product
- 34.📊 A rival sells chai at ₹10. Why should you know this? (a) to set a fair price (b) to copy their sign (c) to complain (d) to close them down
- 35.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 36.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 37.Which of these is an unfair way to compete? (a) a cleaner stall (b) a new flavour (c) friendlier service (d) posting fake reviews
- 38.🔍 Which is the odd one out? (a) lying about a rival (b) friendlier service (c) grabbing their spot (d) copying a rival’s logo
- 39.🔍 Which is the odd one out? (a) faster service (b) lying about a rival (c) grabbing their spot (d) spreading rumours
- 40.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
Answer key
- a sugar-free recipe
- they get better choices
- delivered to your door
- a fair way to compete
- it is a product
- a fair, lower price
- not a USP
- an unfair way
- it has a price
- spreading rumours
- a fair way to compete
- False
- personalised with names
- grabbing their spot
- True
- grabbing their spot
- True
- a fair way to compete
- same as every stall
- posting fake reviews
- same as every stall
- ask what buyers miss
- True
- False
- we sell things
- made from waste paper
- free name tags
- a cleaner stall
- a new flavour
- breaking their sign
- we have a table
- a unique selling point
- a new flavour each week
- to set a fair price
- a fair way to compete
- a fair way to compete
- posting fake reviews
- friendlier service
- faster service
- an unfair way
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