Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 2.Which of these is a fair way to compete? (a) copying a rival’s logo (b) spreading rumours (c) breaking their sign (d) a cleaner stall
- 3.🔍 Which is the odd one out? (a) it is a product (b) we sell things (c) delivered to your door (d) we have a table
- 4.🔍 Which is the odd one out? (a) grabbing their spot (b) spreading rumours (c) lying about a rival (d) a fair, lower price
- 5.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 6.Which of these is an unfair way to compete? (a) a fair, lower price (b) lying about a rival (c) friendlier service (d) better quality
- 7.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 8.Which of these is not a unique selling point? (a) personalised with names (b) same as every stall (c) delivered to your door (d) made from waste paper
- 9.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 10.🔍 Which is the odd one out? (a) faster service (b) better quality (c) lying about a rival (d) a fair, lower price
- 11.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 12.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 13.🔍 Which is the odd one out? (a) same as every stall (b) we sell things (c) we are open (d) made from waste paper
- 14.Which of these is a clear unique selling point? (a) we are open (b) same as every stall (c) personalised with names (d) we sell things
- 15.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) they get better choices (d) it is not good
- 16.Which of these is a fair way to compete? (a) copying a rival’s logo (b) friendlier service (c) breaking their sign (d) posting fake reviews
- 17.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 18.🔍 Which is the odd one out? (a) we sell things (b) it has a price (c) it is a product (d) a new flavour each week
- 19.Which of these is a fair way to compete? (a) breaking their sign (b) better quality (c) posting fake reviews (d) copying a rival’s logo
- 20.Which of these is a fair way to compete? (a) spreading rumours (b) a fair, lower price (c) lying about a rival (d) grabbing their spot
- 21.🔍 Which is the odd one out? (a) personalised with names (b) a sugar-free recipe (c) we sell things (d) delivered to your door
- 22.🧪 How can you find a USP? (a) copy the rival exactly (b) pick a random word (c) skip it (d) ask what buyers miss
- 23.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 24.🔍 Which is the odd one out? (a) ready in five minutes (b) personalised with names (c) it has a price (d) free name tags
- 25.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 26.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 27.🔍 Which is the odd one out? (a) grabbing their spot (b) posting fake reviews (c) lying about a rival (d) friendlier service
- 28.True or false: “it has a price” is not a unique selling point. (a) True (b) False
- 29.🔍 Which is the odd one out? (a) friendlier service (b) breaking their sign (c) faster service (d) a fair, lower price
- 30.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 31.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 32.🔍 Which is the odd one out? (a) breaking their sign (b) lying about a rival (c) better quality (d) grabbing their spot
- 33.🏪 What is a competitor? (a) your teammate (b) a rival seller (c) a customer (d) a supplier
- 34.Which of these is an unfair way to compete? (a) a fair, lower price (b) better quality (c) grabbing their spot (d) friendlier service
- 35.Which of these is a fair way to compete? (a) copying a rival’s logo (b) spreading rumours (c) a new flavour (d) posting fake reviews
- 36.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a higher price only (c) a unique selling point (d) a rude sign
- 37.Which of these is an unfair way to compete? (a) friendlier service (b) better quality (c) a new flavour (d) posting fake reviews
- 38.🔍 Which is the odd one out? (a) it has a price (b) free name tags (c) same as every stall (d) we are open
- 39.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 40.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
Answer key
- a clear USP
- a cleaner stall
- delivered to your door
- a fair, lower price
- not a USP
- lying about a rival
- a clear USP
- same as every stall
- a fair way to compete
- lying about a rival
- a clear USP
- a fair way to compete
- made from waste paper
- personalised with names
- they get better choices
- friendlier service
- False
- a new flavour each week
- better quality
- a fair, lower price
- we sell things
- ask what buyers miss
- a fair way to compete
- it has a price
- a clear USP
- True
- friendlier service
- True
- breaking their sign
- an unfair way
- False
- better quality
- a rival seller
- grabbing their spot
- a new flavour
- a unique selling point
- posting fake reviews
- free name tags
- not a USP
- a fair way to compete
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