Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 2.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 3.🔍 Which is the odd one out? (a) a sugar-free recipe (b) free name tags (c) it has a price (d) ready in five minutes
- 4.🔍 Which is the odd one out? (a) lying about a rival (b) a cleaner stall (c) posting fake reviews (d) copying a rival’s logo
- 5.🔍 Which is the odd one out? (a) we are open (b) it is a product (c) we have a table (d) made from waste paper
- 6.Which of these is an unfair way to compete? (a) a cleaner stall (b) posting fake reviews (c) a new flavour (d) faster service
- 7.Which of these is an unfair way to compete? (a) breaking their sign (b) better quality (c) faster service (d) a fair, lower price
- 8.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 9.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 10.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 11.Which of these is not a unique selling point? (a) a new flavour each week (b) we sell things (c) free name tags (d) made from waste paper
- 12.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a louder voice (c) a higher price only (d) a unique selling point
- 13.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 14.🔍 Which is the odd one out? (a) posting fake reviews (b) lying about a rival (c) a fair, lower price (d) breaking their sign
- 15.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 16.🔍 Which is the odd one out? (a) ready in five minutes (b) we have a table (c) same as every stall (d) it has a price
- 17.🔍 Which is the odd one out? (a) better quality (b) a cleaner stall (c) friendlier service (d) grabbing their spot
- 18.Which of these is a clear unique selling point? (a) we sell things (b) a new flavour each week (c) it is a product (d) it has a price
- 19.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 20.Which of these is a fair way to compete? (a) a fair, lower price (b) grabbing their spot (c) lying about a rival (d) breaking their sign
- 21.Which of these is a fair way to compete? (a) spreading rumours (b) better quality (c) breaking their sign (d) posting fake reviews
- 22.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 23.🔍 Which is the odd one out? (a) copying a rival’s logo (b) grabbing their spot (c) spreading rumours (d) faster service
- 24.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 25.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 26.🛍️ Why is competition good for customers? (a) they get better choices (b) it is not good (c) shops get rude (d) prices always rise
- 27.Which of these is a clear unique selling point? (a) delivered to your door (b) same as every stall (c) it has a price (d) it is a product
- 28.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 29.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 30.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 31.Which of these is not a unique selling point? (a) delivered to your door (b) free name tags (c) ready in five minutes (d) we are open
- 32.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 33.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 34.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 35.Which of these is not a unique selling point? (a) same as every stall (b) delivered to your door (c) free name tags (d) a sugar-free recipe
- 36.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 37.🏪 What is a competitor? (a) a supplier (b) a customer (c) your teammate (d) a rival seller
- 38.🔍 Which is the odd one out? (a) lying about a rival (b) a new flavour (c) a cleaner stall (d) better quality
- 39.🔍 Which is the odd one out? (a) it is a product (b) we are open (c) a new flavour each week (d) we sell things
- 40.🔍 Which is the odd one out? (a) posting fake reviews (b) spreading rumours (c) grabbing their spot (d) friendlier service
Answer key
- a clear USP
- not a USP
- it has a price
- a cleaner stall
- made from waste paper
- posting fake reviews
- breaking their sign
- a clear USP
- a clear USP
- not a USP
- we sell things
- a unique selling point
- False
- a fair, lower price
- a fair way to compete
- ready in five minutes
- grabbing their spot
- a new flavour each week
- False
- a fair, lower price
- better quality
- a clear USP
- faster service
- not a USP
- a clear USP
- they get better choices
- delivered to your door
- a clear USP
- an unfair way
- True
- we are open
- False
- an unfair way
- a fair way to compete
- same as every stall
- False
- a rival seller
- lying about a rival
- a new flavour each week
- friendlier service
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