Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) friendlier service (b) a new flavour (c) spreading rumours (d) a cleaner stall
- 2.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 3.🔍 Which is the odd one out? (a) breaking their sign (b) lying about a rival (c) a fair, lower price (d) grabbing their spot
- 4.🧪 How can you find a USP? (a) ask what buyers miss (b) pick a random word (c) copy the rival exactly (d) skip it
- 5.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 6.🔍 Which is the odd one out? (a) lying about a rival (b) grabbing their spot (c) better quality (d) copying a rival’s logo
- 7.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 8.Which of these is not a unique selling point? (a) a sugar-free recipe (b) ready in five minutes (c) free name tags (d) same as every stall
- 9.Which of these is not a unique selling point? (a) it is a product (b) delivered to your door (c) free name tags (d) ready in five minutes
- 10.Which of these is a fair way to compete? (a) spreading rumours (b) lying about a rival (c) friendlier service (d) posting fake reviews
- 11.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 12.Which of these is a fair way to compete? (a) posting fake reviews (b) breaking their sign (c) lying about a rival (d) a fair, lower price
- 13.🏪 What is a competitor? (a) a rival seller (b) your teammate (c) a customer (d) a supplier
- 14.Which of these is not a unique selling point? (a) made from waste paper (b) we sell things (c) a new flavour each week (d) free name tags
- 15.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 16.Which of these is a clear unique selling point? (a) we are open (b) we sell things (c) it is a product (d) free name tags
- 17.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 18.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 19.Which of these is an unfair way to compete? (a) a new flavour (b) faster service (c) better quality (d) grabbing their spot
- 20.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 21.Which of these is an unfair way to compete? (a) a cleaner stall (b) better quality (c) posting fake reviews (d) a new flavour
- 22.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 23.🔍 Which is the odd one out? (a) we sell things (b) free name tags (c) a new flavour each week (d) made from waste paper
- 24.Which of these is an unfair way to compete? (a) a cleaner stall (b) better quality (c) breaking their sign (d) a new flavour
- 25.🔍 Which is the odd one out? (a) friendlier service (b) better quality (c) a cleaner stall (d) posting fake reviews
- 26.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 27.🔍 Which is the odd one out? (a) ready in five minutes (b) personalised with names (c) we are open (d) a new flavour each week
- 28.🔍 Which is the odd one out? (a) a sugar-free recipe (b) same as every stall (c) ready in five minutes (d) made from waste paper
- 29.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 30.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 31.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 32.Which of these is not a unique selling point? (a) free name tags (b) personalised with names (c) we have a table (d) ready in five minutes
- 33.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 34.Which of these is a fair way to compete? (a) posting fake reviews (b) a new flavour (c) copying a rival’s logo (d) grabbing their spot
- 35.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 36.Which of these is not a unique selling point? (a) delivered to your door (b) ready in five minutes (c) personalised with names (d) it has a price
- 37.🔍 Which is the odd one out? (a) we have a table (b) delivered to your door (c) it is a product (d) it has a price
- 38.Which of these is a fair way to compete? (a) grabbing their spot (b) posting fake reviews (c) a cleaner stall (d) copying a rival’s logo
- 39.🔍 Which is the odd one out? (a) lying about a rival (b) breaking their sign (c) friendlier service (d) posting fake reviews
- 40.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
Answer key
- spreading rumours
- a fair way to compete
- a fair, lower price
- ask what buyers miss
- not a USP
- better quality
- not a USP
- same as every stall
- it is a product
- friendlier service
- False
- a fair, lower price
- a rival seller
- we sell things
- True
- free name tags
- a fair way to compete
- not a USP
- grabbing their spot
- False
- posting fake reviews
- False
- we sell things
- breaking their sign
- posting fake reviews
- a clear USP
- we are open
- same as every stall
- a clear USP
- True
- False
- we have a table
- a clear USP
- a new flavour
- an unfair way
- it has a price
- delivered to your door
- a cleaner stall
- friendlier service
- a fair way to compete
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