Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 2.🔍 Which is the odd one out? (a) made from waste paper (b) we have a table (c) we are open (d) same as every stall
- 3.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 4.Which of these is an unfair way to compete? (a) better quality (b) breaking their sign (c) a new flavour (d) a cleaner stall
- 5.🔍 Which is the odd one out? (a) breaking their sign (b) copying a rival’s logo (c) friendlier service (d) grabbing their spot
- 6.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 7.Which of these is a fair way to compete? (a) a fair, lower price (b) posting fake reviews (c) lying about a rival (d) grabbing their spot
- 8.🔍 Which is the odd one out? (a) it is a product (b) a new flavour each week (c) same as every stall (d) we have a table
- 9.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 10.🔍 Which is the odd one out? (a) it has a price (b) a new flavour each week (c) free name tags (d) ready in five minutes
- 11.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 12.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 13.Which of these is a clear unique selling point? (a) it is a product (b) a sugar-free recipe (c) same as every stall (d) we are open
- 14.Which of these is an unfair way to compete? (a) a cleaner stall (b) better quality (c) spreading rumours (d) faster service
- 15.🔍 Which is the odd one out? (a) posting fake reviews (b) a fair, lower price (c) lying about a rival (d) grabbing their spot
- 16.🏪 What is a competitor? (a) your teammate (b) a supplier (c) a customer (d) a rival seller
- 17.Which of these is a clear unique selling point? (a) ready in five minutes (b) we have a table (c) it is a product (d) we sell things
- 18.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 19.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 20.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) a cleaner stall (c) a new flavour (d) faster service
- 21.🔍 Which is the odd one out? (a) faster service (b) a fair, lower price (c) breaking their sign (d) better quality
- 22.🔍 Which is the odd one out? (a) copying a rival’s logo (b) a cleaner stall (c) posting fake reviews (d) spreading rumours
- 23.Which of these is not a unique selling point? (a) delivered to your door (b) personalised with names (c) a sugar-free recipe (d) it has a price
- 24.🔍 Which is the odd one out? (a) a fair, lower price (b) friendlier service (c) a cleaner stall (d) copying a rival’s logo
- 25.Which of these is a fair way to compete? (a) better quality (b) spreading rumours (c) posting fake reviews (d) lying about a rival
- 26.Which of these is a clear unique selling point? (a) it has a price (b) made from waste paper (c) same as every stall (d) we are open
- 27.Which of these is a fair way to compete? (a) lying about a rival (b) spreading rumours (c) breaking their sign (d) a new flavour
- 28.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 29.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 30.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 31.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 32.Which of these is a clear unique selling point? (a) same as every stall (b) we sell things (c) we are open (d) personalised with names
- 33.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 34.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 35.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a rude sign (c) a unique selling point (d) a higher price only
- 36.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 37.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 38.🔍 Which is the odd one out? (a) spreading rumours (b) posting fake reviews (c) better quality (d) copying a rival’s logo
- 39.🛍️ Why is competition good for customers? (a) shops get rude (b) they get better choices (c) prices always rise (d) it is not good
- 40.Which of these is a fair way to compete? (a) friendlier service (b) lying about a rival (c) copying a rival’s logo (d) posting fake reviews
Answer key
- not a USP
- made from waste paper
- True
- breaking their sign
- friendlier service
- an unfair way
- a fair, lower price
- a new flavour each week
- a fair way to compete
- it has a price
- not a USP
- a clear USP
- a sugar-free recipe
- spreading rumours
- a fair, lower price
- a rival seller
- ready in five minutes
- a clear USP
- True
- copying a rival’s logo
- breaking their sign
- a cleaner stall
- it has a price
- copying a rival’s logo
- better quality
- made from waste paper
- a new flavour
- False
- not a USP
- False
- False
- personalised with names
- True
- a clear USP
- a unique selling point
- False
- an unfair way
- better quality
- they get better choices
- friendlier service
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