Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 2.🔍 Which is the odd one out? (a) better quality (b) a cleaner stall (c) grabbing their spot (d) a fair, lower price
- 3.Which of these is an unfair way to compete? (a) breaking their sign (b) friendlier service (c) faster service (d) a cleaner stall
- 4.🛍️ Why is competition good for customers? (a) shops get rude (b) prices always rise (c) they get better choices (d) it is not good
- 5.Which of these is an unfair way to compete? (a) a cleaner stall (b) lying about a rival (c) faster service (d) better quality
- 6.🔍 Which is the odd one out? (a) grabbing their spot (b) lying about a rival (c) faster service (d) breaking their sign
- 7.Which of these is a fair way to compete? (a) posting fake reviews (b) a new flavour (c) grabbing their spot (d) copying a rival’s logo
- 8.Which of these is a fair way to compete? (a) lying about a rival (b) friendlier service (c) copying a rival’s logo (d) breaking their sign
- 9.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 10.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 11.🔍 Which is the odd one out? (a) posting fake reviews (b) a cleaner stall (c) lying about a rival (d) breaking their sign
- 12.Which of these is an unfair way to compete? (a) a cleaner stall (b) posting fake reviews (c) a fair, lower price (d) better quality
- 13.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 14.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 15.🧪 How can you find a USP? (a) pick a random word (b) copy the rival exactly (c) skip it (d) ask what buyers miss
- 16.📊 A rival sells chai at ₹10. Why should you know this? (a) to close them down (b) to set a fair price (c) to complain (d) to copy their sign
- 17.🏪 What is a competitor? (a) your teammate (b) a supplier (c) a rival seller (d) a customer
- 18.🔍 Which is the odd one out? (a) a new flavour (b) friendlier service (c) copying a rival’s logo (d) faster service
- 19.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a unique selling point (c) a higher price only (d) a rude sign
- 20.Which of these is a clear unique selling point? (a) it is a product (b) we are open (c) delivered to your door (d) we sell things
- 21.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 22.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 23.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 24.Which of these is not a unique selling point? (a) ready in five minutes (b) a new flavour each week (c) we sell things (d) personalised with names
- 25.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 26.🔍 Which is the odd one out? (a) free name tags (b) ready in five minutes (c) we have a table (d) delivered to your door
- 27.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 28.🔍 Which is the odd one out? (a) spreading rumours (b) friendlier service (c) a new flavour (d) faster service
- 29.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 30.🔍 Which is the odd one out? (a) a cleaner stall (b) a new flavour (c) a fair, lower price (d) lying about a rival
- 31.Which of these is not a unique selling point? (a) free name tags (b) personalised with names (c) made from waste paper (d) same as every stall
- 32.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 33.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 34.🔍 Which is the odd one out? (a) free name tags (b) a new flavour each week (c) personalised with names (d) same as every stall
- 35.Which of these is a fair way to compete? (a) posting fake reviews (b) a fair, lower price (c) lying about a rival (d) copying a rival’s logo
- 36.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 37.🔍 Which is the odd one out? (a) ready in five minutes (b) we are open (c) personalised with names (d) a sugar-free recipe
- 38.🔍 Which is the odd one out? (a) a new flavour each week (b) ready in five minutes (c) made from waste paper (d) we sell things
- 39.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 40.Which of these is a fair way to compete? (a) spreading rumours (b) posting fake reviews (c) better quality (d) breaking their sign
Answer key
- not a USP
- grabbing their spot
- breaking their sign
- they get better choices
- lying about a rival
- faster service
- a new flavour
- friendlier service
- not a USP
- True
- a cleaner stall
- posting fake reviews
- False
- False
- ask what buyers miss
- to set a fair price
- a rival seller
- copying a rival’s logo
- a unique selling point
- delivered to your door
- True
- a fair way to compete
- False
- we sell things
- True
- we have a table
- not a USP
- spreading rumours
- an unfair way
- lying about a rival
- same as every stall
- True
- a fair way to compete
- same as every stall
- a fair, lower price
- True
- we are open
- we sell things
- not a USP
- better quality
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