Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 2.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 3.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 4.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 5.🔍 Which is the odd one out? (a) free name tags (b) we have a table (c) it has a price (d) same as every stall
- 6.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a louder voice (c) a unique selling point (d) a higher price only
- 7.Which of these is a fair way to compete? (a) spreading rumours (b) breaking their sign (c) posting fake reviews (d) a new flavour
- 8.🔍 Which is the odd one out? (a) ready in five minutes (b) made from waste paper (c) it has a price (d) delivered to your door
- 9.🔍 Which is the odd one out? (a) it is a product (b) ready in five minutes (c) we have a table (d) we sell things
- 10.🔍 Which is the odd one out? (a) we have a table (b) same as every stall (c) it has a price (d) delivered to your door
- 11.Which of these is an unfair way to compete? (a) better quality (b) friendlier service (c) a fair, lower price (d) grabbing their spot
- 12.🔍 Which is the odd one out? (a) faster service (b) posting fake reviews (c) copying a rival’s logo (d) grabbing their spot
- 13.🔍 Which is the odd one out? (a) free name tags (b) we sell things (c) a new flavour each week (d) made from waste paper
- 14.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 15.🔍 Which is the odd one out? (a) personalised with names (b) delivered to your door (c) a new flavour each week (d) we have a table
- 16.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 17.🔍 Which is the odd one out? (a) spreading rumours (b) copying a rival’s logo (c) a cleaner stall (d) breaking their sign
- 18.🏪 What is a competitor? (a) a customer (b) a rival seller (c) your teammate (d) a supplier
- 19.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 20.🔍 Which is the odd one out? (a) grabbing their spot (b) spreading rumours (c) friendlier service (d) breaking their sign
- 21.🛍️ Why is competition good for customers? (a) shops get rude (b) it is not good (c) they get better choices (d) prices always rise
- 22.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 23.True or false: “we have a table” is not a unique selling point. (a) True (b) False
- 24.Which of these is not a unique selling point? (a) personalised with names (b) delivered to your door (c) we sell things (d) a new flavour each week
- 25.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 26.Which of these is a fair way to compete? (a) friendlier service (b) copying a rival’s logo (c) lying about a rival (d) grabbing their spot
- 27.🔍 Which is the odd one out? (a) better quality (b) copying a rival’s logo (c) posting fake reviews (d) grabbing their spot
- 28.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 29.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 30.🧪 How can you find a USP? (a) copy the rival exactly (b) ask what buyers miss (c) skip it (d) pick a random word
- 31.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 32.Which of these is not a unique selling point? (a) personalised with names (b) we have a table (c) delivered to your door (d) free name tags
- 33.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 34.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 35.Which of these is a fair way to compete? (a) spreading rumours (b) better quality (c) posting fake reviews (d) copying a rival’s logo
- 36.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 37.Which of these is a fair way to compete? (a) breaking their sign (b) posting fake reviews (c) lying about a rival (d) faster service
- 38.🔍 Which is the odd one out? (a) faster service (b) a cleaner stall (c) lying about a rival (d) a new flavour
- 39.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) a new flavour (c) friendlier service (d) faster service
- 40.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
Answer key
- an unfair way
- a fair way to compete
- not a USP
- an unfair way
- free name tags
- a unique selling point
- a new flavour
- it has a price
- ready in five minutes
- delivered to your door
- grabbing their spot
- faster service
- we sell things
- False
- we have a table
- False
- a cleaner stall
- a rival seller
- a clear USP
- friendlier service
- they get better choices
- a clear USP
- True
- we sell things
- True
- friendlier service
- better quality
- False
- a fair way to compete
- ask what buyers miss
- a fair way to compete
- we have a table
- a clear USP
- an unfair way
- better quality
- not a USP
- faster service
- lying about a rival
- copying a rival’s logo
- True
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