Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a clear unique selling point? (a) we sell things (b) delivered to your door (c) it has a price (d) it is a product
- 2.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 3.Which of these is not a unique selling point? (a) a sugar-free recipe (b) personalised with names (c) delivered to your door (d) it is a product
- 4.🔍 Which is the odd one out? (a) it has a price (b) we have a table (c) we are open (d) ready in five minutes
- 5.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a rude sign (c) a higher price only (d) a unique selling point
- 6.🔍 Which is the odd one out? (a) it has a price (b) personalised with names (c) ready in five minutes (d) made from waste paper
- 7.Which of these is an unfair way to compete? (a) friendlier service (b) posting fake reviews (c) a cleaner stall (d) a new flavour
- 8.Which of these is a fair way to compete? (a) spreading rumours (b) posting fake reviews (c) grabbing their spot (d) a fair, lower price
- 9.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 10.🔍 Which is the odd one out? (a) a new flavour (b) friendlier service (c) faster service (d) copying a rival’s logo
- 11.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 12.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 13.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 14.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 15.True or false: “same as every stall” is not a unique selling point. (a) True (b) False
- 16.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 17.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 18.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 19.Which of these is a clear unique selling point? (a) it is a product (b) we are open (c) a new flavour each week (d) it has a price
- 20.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 21.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 22.🔍 Which is the odd one out? (a) better quality (b) friendlier service (c) lying about a rival (d) faster service
- 23.🔍 Which is the odd one out? (a) we have a table (b) a sugar-free recipe (c) we are open (d) same as every stall
- 24.Which of these is an unfair way to compete? (a) a new flavour (b) better quality (c) breaking their sign (d) friendlier service
- 25.🏪 What is a competitor? (a) a supplier (b) a rival seller (c) a customer (d) your teammate
- 26.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 27.Which of these is a fair way to compete? (a) grabbing their spot (b) friendlier service (c) spreading rumours (d) copying a rival’s logo
- 28.Which of these is a clear unique selling point? (a) we have a table (b) it has a price (c) free name tags (d) same as every stall
- 29.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 30.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 31.Which of these is a clear unique selling point? (a) we sell things (b) it is a product (c) same as every stall (d) ready in five minutes
- 32.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 33.🔍 Which is the odd one out? (a) copying a rival’s logo (b) lying about a rival (c) spreading rumours (d) friendlier service
- 34.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 35.🛍️ Why is competition good for customers? (a) prices always rise (b) they get better choices (c) it is not good (d) shops get rude
- 36.Which of these is not a unique selling point? (a) free name tags (b) made from waste paper (c) we sell things (d) personalised with names
- 37.📊 A rival sells chai at ₹10. Why should you know this? (a) to set a fair price (b) to close them down (c) to complain (d) to copy their sign
- 38.Which of these is not a unique selling point? (a) it has a price (b) a new flavour each week (c) delivered to your door (d) free name tags
- 39.Which of these is an unfair way to compete? (a) friendlier service (b) spreading rumours (c) a fair, lower price (d) a new flavour
- 40.Which of these is a fair way to compete? (a) better quality (b) posting fake reviews (c) lying about a rival (d) copying a rival’s logo
Answer key
- delivered to your door
- False
- it is a product
- ready in five minutes
- a unique selling point
- it has a price
- posting fake reviews
- a fair, lower price
- a clear USP
- copying a rival’s logo
- a clear USP
- a fair way to compete
- True
- False
- True
- a fair way to compete
- a fair way to compete
- not a USP
- a new flavour each week
- an unfair way
- a fair way to compete
- lying about a rival
- a sugar-free recipe
- breaking their sign
- a rival seller
- not a USP
- friendlier service
- free name tags
- True
- False
- ready in five minutes
- an unfair way
- friendlier service
- a clear USP
- they get better choices
- we sell things
- to set a fair price
- it has a price
- spreading rumours
- better quality
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