Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 2.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 3.Which of these is a clear unique selling point? (a) a new flavour each week (b) we sell things (c) it is a product (d) it has a price
- 4.Which of these is a clear unique selling point? (a) it has a price (b) it is a product (c) we sell things (d) ready in five minutes
- 5.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 6.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 7.🔍 Which is the odd one out? (a) a new flavour (b) a fair, lower price (c) better quality (d) grabbing their spot
- 8.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) it is not good (d) they get better choices
- 9.🔍 Which is the odd one out? (a) a cleaner stall (b) posting fake reviews (c) better quality (d) faster service
- 10.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 11.True or false: “made from waste paper” is a clear unique selling point. (a) True (b) False
- 12.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 13.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 14.🔍 Which is the odd one out? (a) personalised with names (b) made from waste paper (c) delivered to your door (d) it is a product
- 15.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 16.🔍 Which is the odd one out? (a) faster service (b) a cleaner stall (c) spreading rumours (d) better quality
- 17.🔍 Which is the odd one out? (a) breaking their sign (b) friendlier service (c) copying a rival’s logo (d) lying about a rival
- 18.🔍 Which is the odd one out? (a) delivered to your door (b) made from waste paper (c) same as every stall (d) a new flavour each week
- 19.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 20.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 21.Which of these is a fair way to compete? (a) posting fake reviews (b) a cleaner stall (c) lying about a rival (d) spreading rumours
- 22.True or false: “it is a product” is not a unique selling point. (a) False (b) True
- 23.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 24.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 25.🔍 Which is the odd one out? (a) made from waste paper (b) we have a table (c) delivered to your door (d) a sugar-free recipe
- 26.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 27.🔍 Which is the odd one out? (a) a sugar-free recipe (b) we sell things (c) personalised with names (d) delivered to your door
- 28.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 29.🔍 Which is the odd one out? (a) delivered to your door (b) personalised with names (c) free name tags (d) it has a price
- 30.Which of these is not a unique selling point? (a) made from waste paper (b) we are open (c) a new flavour each week (d) a sugar-free recipe
- 31.Which of these is a clear unique selling point? (a) we sell things (b) it has a price (c) we are open (d) personalised with names
- 32.Which of these is a clear unique selling point? (a) same as every stall (b) we are open (c) a sugar-free recipe (d) we sell things
- 33.🔍 Which is the odd one out? (a) personalised with names (b) same as every stall (c) we sell things (d) it is a product
- 34.Which of these is a clear unique selling point? (a) delivered to your door (b) we are open (c) we have a table (d) it is a product
- 35.🔍 Which is the odd one out? (a) it has a price (b) we have a table (c) we sell things (d) a new flavour each week
- 36.Which of these is an unfair way to compete? (a) better quality (b) faster service (c) a fair, lower price (d) copying a rival’s logo
- 37.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 38.Which of these is a clear unique selling point? (a) same as every stall (b) it has a price (c) we sell things (d) made from waste paper
- 39.🔍 Which is the odd one out? (a) spreading rumours (b) posting fake reviews (c) copying a rival’s logo (d) better quality
- 40.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
Answer key
- a clear USP
- a fair way to compete
- a new flavour each week
- ready in five minutes
- a clear USP
- a clear USP
- grabbing their spot
- they get better choices
- posting fake reviews
- False
- True
- a clear USP
- False
- it is a product
- False
- spreading rumours
- friendlier service
- same as every stall
- an unfair way
- a clear USP
- a cleaner stall
- True
- a clear USP
- not a USP
- we have a table
- False
- we sell things
- a clear USP
- it has a price
- we are open
- personalised with names
- a sugar-free recipe
- personalised with names
- delivered to your door
- a new flavour each week
- copying a rival’s logo
- not a USP
- made from waste paper
- better quality
- False
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