Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 2.Which of these is an unfair way to compete? (a) faster service (b) copying a rival’s logo (c) a cleaner stall (d) friendlier service
- 3.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 4.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a unique selling point (c) a rude sign (d) a louder voice
- 5.True or false: “made from waste paper” is a clear unique selling point. (a) True (b) False
- 6.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 7.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 8.🔍 Which is the odd one out? (a) we have a table (b) we sell things (c) ready in five minutes (d) same as every stall
- 9.🔍 Which is the odd one out? (a) better quality (b) a cleaner stall (c) friendlier service (d) lying about a rival
- 10.Which of these is not a unique selling point? (a) personalised with names (b) it is a product (c) delivered to your door (d) made from waste paper
- 11.Which of these is an unfair way to compete? (a) friendlier service (b) a new flavour (c) posting fake reviews (d) a fair, lower price
- 12.🏪 What is a competitor? (a) a rival seller (b) a supplier (c) a customer (d) your teammate
- 13.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 14.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 15.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 16.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 17.Which of these is a fair way to compete? (a) breaking their sign (b) friendlier service (c) lying about a rival (d) posting fake reviews
- 18.Which of these is not a unique selling point? (a) same as every stall (b) personalised with names (c) free name tags (d) ready in five minutes
- 19.🔍 Which is the odd one out? (a) a fair, lower price (b) friendlier service (c) a new flavour (d) spreading rumours
- 20.🔍 Which is the odd one out? (a) a new flavour (b) better quality (c) grabbing their spot (d) faster service
- 21.🔍 Which is the odd one out? (a) a new flavour each week (b) a sugar-free recipe (c) made from waste paper (d) it has a price
- 22.Which of these is not a unique selling point? (a) ready in five minutes (b) delivered to your door (c) personalised with names (d) we have a table
- 23.Which of these is a fair way to compete? (a) posting fake reviews (b) grabbing their spot (c) breaking their sign (d) faster service
- 24.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 25.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 26.Which of these is a fair way to compete? (a) a cleaner stall (b) posting fake reviews (c) copying a rival’s logo (d) spreading rumours
- 27.🧪 How can you find a USP? (a) ask what buyers miss (b) copy the rival exactly (c) pick a random word (d) skip it
- 28.Which of these is a fair way to compete? (a) spreading rumours (b) posting fake reviews (c) better quality (d) lying about a rival
- 29.Which of these is a clear unique selling point? (a) we have a table (b) it has a price (c) delivered to your door (d) we sell things
- 30.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 31.🔍 Which is the odd one out? (a) delivered to your door (b) it is a product (c) we sell things (d) it has a price
- 32.Which of these is not a unique selling point? (a) personalised with names (b) free name tags (c) it has a price (d) a sugar-free recipe
- 33.🔍 Which is the odd one out? (a) delivered to your door (b) free name tags (c) same as every stall (d) a sugar-free recipe
- 34.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 35.🔍 Which is the odd one out? (a) a new flavour each week (b) it is a product (c) free name tags (d) personalised with names
- 36.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 37.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 38.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 39.Which of these is not a unique selling point? (a) made from waste paper (b) a sugar-free recipe (c) we sell things (d) ready in five minutes
- 40.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
Answer key
- a fair way to compete
- copying a rival’s logo
- not a USP
- a unique selling point
- True
- False
- an unfair way
- ready in five minutes
- lying about a rival
- it is a product
- posting fake reviews
- a rival seller
- a fair way to compete
- a clear USP
- a fair way to compete
- False
- friendlier service
- same as every stall
- spreading rumours
- grabbing their spot
- it has a price
- we have a table
- faster service
- True
- an unfair way
- a cleaner stall
- ask what buyers miss
- better quality
- delivered to your door
- a clear USP
- delivered to your door
- it has a price
- same as every stall
- an unfair way
- it is a product
- not a USP
- an unfair way
- not a USP
- we sell things
- a clear USP
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