Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 2.🔍 Which is the odd one out? (a) a fair, lower price (b) spreading rumours (c) faster service (d) friendlier service
- 3.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 4.Which of these is a fair way to compete? (a) posting fake reviews (b) spreading rumours (c) copying a rival’s logo (d) better quality
- 5.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 6.Which of these is not a unique selling point? (a) free name tags (b) a new flavour each week (c) ready in five minutes (d) it is a product
- 7.🔍 Which is the odd one out? (a) copying a rival’s logo (b) posting fake reviews (c) lying about a rival (d) better quality
- 8.Which of these is an unfair way to compete? (a) faster service (b) copying a rival’s logo (c) a new flavour (d) friendlier service
- 9.Which of these is not a unique selling point? (a) free name tags (b) a sugar-free recipe (c) made from waste paper (d) we have a table
- 10.Which of these is not a unique selling point? (a) we sell things (b) made from waste paper (c) ready in five minutes (d) free name tags
- 11.Which of these is not a unique selling point? (a) made from waste paper (b) it has a price (c) free name tags (d) a new flavour each week
- 12.🛍️ Why is competition good for customers? (a) they get better choices (b) prices always rise (c) it is not good (d) shops get rude
- 13.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 14.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a unique selling point (c) a higher price only (d) a rude sign
- 15.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 16.🏪 What is a competitor? (a) a supplier (b) a rival seller (c) your teammate (d) a customer
- 17.🧪 How can you find a USP? (a) ask what buyers miss (b) skip it (c) pick a random word (d) copy the rival exactly
- 18.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 19.Which of these is not a unique selling point? (a) made from waste paper (b) a new flavour each week (c) we are open (d) ready in five minutes
- 20.Which of these is a clear unique selling point? (a) same as every stall (b) a new flavour each week (c) it has a price (d) we sell things
- 21.🔍 Which is the odd one out? (a) a cleaner stall (b) posting fake reviews (c) friendlier service (d) a fair, lower price
- 22.🔍 Which is the odd one out? (a) lying about a rival (b) friendlier service (c) better quality (d) a cleaner stall
- 23.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 24.Which of these is an unfair way to compete? (a) a fair, lower price (b) a cleaner stall (c) posting fake reviews (d) friendlier service
- 25.True or false: “we sell things” is a clear unique selling point. (a) False (b) True
- 26.🔍 Which is the odd one out? (a) copying a rival’s logo (b) a fair, lower price (c) lying about a rival (d) breaking their sign
- 27.Which of these is an unfair way to compete? (a) friendlier service (b) breaking their sign (c) a fair, lower price (d) a cleaner stall
- 28.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 29.🔍 Which is the odd one out? (a) we are open (b) same as every stall (c) personalised with names (d) we sell things
- 30.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 31.🔍 Which is the odd one out? (a) better quality (b) copying a rival’s logo (c) a cleaner stall (d) friendlier service
- 32.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 33.Which of these is a clear unique selling point? (a) free name tags (b) we have a table (c) we are open (d) it has a price
- 34.🔍 Which is the odd one out? (a) personalised with names (b) ready in five minutes (c) a new flavour each week (d) it is a product
- 35.Which of these is a fair way to compete? (a) lying about a rival (b) posting fake reviews (c) copying a rival’s logo (d) faster service
- 36.🔍 Which is the odd one out? (a) spreading rumours (b) friendlier service (c) posting fake reviews (d) lying about a rival
- 37.🔍 Which is the odd one out? (a) it is a product (b) it has a price (c) a new flavour each week (d) we sell things
- 38.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 39.Which of these is a fair way to compete? (a) breaking their sign (b) copying a rival’s logo (c) a fair, lower price (d) grabbing their spot
- 40.Which of these is a fair way to compete? (a) friendlier service (b) spreading rumours (c) lying about a rival (d) posting fake reviews
Answer key
- a clear USP
- spreading rumours
- not a USP
- better quality
- a clear USP
- it is a product
- better quality
- copying a rival’s logo
- we have a table
- we sell things
- it has a price
- they get better choices
- not a USP
- a unique selling point
- True
- a rival seller
- ask what buyers miss
- a fair way to compete
- we are open
- a new flavour each week
- posting fake reviews
- lying about a rival
- True
- posting fake reviews
- False
- a fair, lower price
- breaking their sign
- an unfair way
- personalised with names
- an unfair way
- copying a rival’s logo
- False
- free name tags
- it is a product
- faster service
- friendlier service
- a new flavour each week
- a clear USP
- a fair, lower price
- friendlier service
Free entrepreneurship lessons, practice and worksheets at talentjr.in/entrepreneurship-for-kids