Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a louder voice (c) a rude sign (d) a unique selling point
- 2.🔍 Which is the odd one out? (a) better quality (b) lying about a rival (c) grabbing their spot (d) breaking their sign
- 3.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 4.Which of these is a clear unique selling point? (a) it is a product (b) same as every stall (c) it has a price (d) personalised with names
- 5.🏪 What is a competitor? (a) your teammate (b) a supplier (c) a customer (d) a rival seller
- 6.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 7.🔍 Which is the odd one out? (a) ready in five minutes (b) made from waste paper (c) delivered to your door (d) we sell things
- 8.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 9.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 10.🔍 Which is the odd one out? (a) delivered to your door (b) it has a price (c) we have a table (d) we are open
- 11.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 12.🔍 Which is the odd one out? (a) it has a price (b) free name tags (c) a new flavour each week (d) personalised with names
- 13.🔍 Which is the odd one out? (a) grabbing their spot (b) posting fake reviews (c) faster service (d) breaking their sign
- 14.Which of these is not a unique selling point? (a) made from waste paper (b) delivered to your door (c) a sugar-free recipe (d) it has a price
- 15.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 16.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 17.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 18.🔍 Which is the odd one out? (a) personalised with names (b) it has a price (c) same as every stall (d) we are open
- 19.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 20.Which of these is an unfair way to compete? (a) a fair, lower price (b) a new flavour (c) better quality (d) grabbing their spot
- 21.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 22.Which of these is not a unique selling point? (a) we have a table (b) made from waste paper (c) free name tags (d) a sugar-free recipe
- 23.Which of these is a clear unique selling point? (a) same as every stall (b) delivered to your door (c) it is a product (d) we sell things
- 24.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 25.Which of these is a fair way to compete? (a) lying about a rival (b) breaking their sign (c) better quality (d) posting fake reviews
- 26.Which of these is a clear unique selling point? (a) it has a price (b) we have a table (c) made from waste paper (d) we are open
- 27.🔍 Which is the odd one out? (a) better quality (b) faster service (c) copying a rival’s logo (d) a cleaner stall
- 28.🔍 Which is the odd one out? (a) personalised with names (b) we have a table (c) ready in five minutes (d) made from waste paper
- 29.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 30.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 31.Which of these is not a unique selling point? (a) ready in five minutes (b) free name tags (c) delivered to your door (d) we sell things
- 32.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 33.🔍 Which is the odd one out? (a) spreading rumours (b) lying about a rival (c) grabbing their spot (d) a new flavour
- 34.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 35.🧪 How can you find a USP? (a) skip it (b) pick a random word (c) ask what buyers miss (d) copy the rival exactly
- 36.🔍 Which is the odd one out? (a) a new flavour (b) a cleaner stall (c) breaking their sign (d) better quality
- 37.🔍 Which is the odd one out? (a) copying a rival’s logo (b) a fair, lower price (c) lying about a rival (d) grabbing their spot
- 38.Which of these is not a unique selling point? (a) ready in five minutes (b) free name tags (c) made from waste paper (d) it is a product
- 39.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 40.📊 A rival sells chai at ₹10. Why should you know this? (a) to set a fair price (b) to complain (c) to close them down (d) to copy their sign
Answer key
- a unique selling point
- better quality
- an unfair way
- personalised with names
- a rival seller
- a clear USP
- we sell things
- an unfair way
- an unfair way
- delivered to your door
- not a USP
- it has a price
- faster service
- it has a price
- a fair way to compete
- True
- a clear USP
- personalised with names
- True
- grabbing their spot
- not a USP
- we have a table
- delivered to your door
- False
- better quality
- made from waste paper
- copying a rival’s logo
- we have a table
- a fair way to compete
- not a USP
- we sell things
- an unfair way
- a new flavour
- not a USP
- ask what buyers miss
- breaking their sign
- a fair, lower price
- it is a product
- a clear USP
- to set a fair price
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