Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is not a unique selling point? (a) made from waste paper (b) a new flavour each week (c) we are open (d) personalised with names
- 2.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 3.Which of these is an unfair way to compete? (a) better quality (b) friendlier service (c) posting fake reviews (d) faster service
- 4.🧪 How can you find a USP? (a) ask what buyers miss (b) copy the rival exactly (c) skip it (d) pick a random word
- 5.🛍️ Why is competition good for customers? (a) it is not good (b) they get better choices (c) shops get rude (d) prices always rise
- 6.🔍 Which is the odd one out? (a) posting fake reviews (b) a new flavour (c) spreading rumours (d) lying about a rival
- 7.True or false: “we sell things” is a clear unique selling point. (a) False (b) True
- 8.🔍 Which is the odd one out? (a) posting fake reviews (b) copying a rival’s logo (c) spreading rumours (d) better quality
- 9.Which of these is a clear unique selling point? (a) we sell things (b) it is a product (c) we have a table (d) free name tags
- 10.Which of these is a clear unique selling point? (a) we are open (b) a sugar-free recipe (c) same as every stall (d) we sell things
- 11.🔍 Which is the odd one out? (a) it is a product (b) we are open (c) we sell things (d) made from waste paper
- 12.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 13.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 14.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 15.🔍 Which is the odd one out? (a) we have a table (b) we sell things (c) free name tags (d) same as every stall
- 16.🔍 Which is the odd one out? (a) posting fake reviews (b) grabbing their spot (c) faster service (d) breaking their sign
- 17.Which of these is an unfair way to compete? (a) faster service (b) a cleaner stall (c) lying about a rival (d) better quality
- 18.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 19.Which of these is an unfair way to compete? (a) a cleaner stall (b) friendlier service (c) grabbing their spot (d) faster service
- 20.🔍 Which is the odd one out? (a) we have a table (b) same as every stall (c) it has a price (d) delivered to your door
- 21.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 22.Which of these is not a unique selling point? (a) free name tags (b) personalised with names (c) it is a product (d) made from waste paper
- 23.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 24.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 25.Which of these is not a unique selling point? (a) free name tags (b) we have a table (c) made from waste paper (d) a new flavour each week
- 26.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 27.🔍 Which is the odd one out? (a) a sugar-free recipe (b) we are open (c) a new flavour each week (d) personalised with names
- 28.🔍 Which is the odd one out? (a) a new flavour each week (b) we have a table (c) free name tags (d) delivered to your door
- 29.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 30.Which of these is a clear unique selling point? (a) same as every stall (b) it is a product (c) it has a price (d) personalised with names
- 31.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 32.Which of these is an unfair way to compete? (a) a fair, lower price (b) friendlier service (c) better quality (d) spreading rumours
- 33.Which of these is an unfair way to compete? (a) a cleaner stall (b) copying a rival’s logo (c) a new flavour (d) better quality
- 34.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 35.True or false: “it has a price” is not a unique selling point. (a) False (b) True
- 36.🔍 Which is the odd one out? (a) a new flavour each week (b) made from waste paper (c) personalised with names (d) it has a price
- 37.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 38.🔍 Which is the odd one out? (a) we sell things (b) a new flavour each week (c) delivered to your door (d) a sugar-free recipe
- 39.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 40.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
Answer key
- we are open
- False
- posting fake reviews
- ask what buyers miss
- they get better choices
- a new flavour
- False
- better quality
- free name tags
- a sugar-free recipe
- made from waste paper
- True
- a fair way to compete
- a fair way to compete
- free name tags
- faster service
- lying about a rival
- not a USP
- grabbing their spot
- delivered to your door
- a clear USP
- it is a product
- a clear USP
- False
- we have a table
- a fair way to compete
- we are open
- we have a table
- a clear USP
- personalised with names
- an unfair way
- spreading rumours
- copying a rival’s logo
- False
- True
- it has a price
- True
- we sell things
- not a USP
- an unfair way
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