Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 2.Which of these is a fair way to compete? (a) grabbing their spot (b) spreading rumours (c) breaking their sign (d) faster service
- 3.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 4.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a higher price only (c) a louder voice (d) a rude sign
- 5.🧪 How can you find a USP? (a) copy the rival exactly (b) pick a random word (c) skip it (d) ask what buyers miss
- 6.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 7.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 8.🏪 What is a competitor? (a) a supplier (b) your teammate (c) a rival seller (d) a customer
- 9.Which of these is a fair way to compete? (a) grabbing their spot (b) lying about a rival (c) friendlier service (d) copying a rival’s logo
- 10.🔍 Which is the odd one out? (a) same as every stall (b) personalised with names (c) it has a price (d) we are open
- 11.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 12.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 13.Which of these is an unfair way to compete? (a) better quality (b) a fair, lower price (c) a cleaner stall (d) spreading rumours
- 14.True or false: “we sell things” is a clear unique selling point. (a) False (b) True
- 15.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 16.🔍 Which is the odd one out? (a) better quality (b) breaking their sign (c) friendlier service (d) a fair, lower price
- 17.🔍 Which is the odd one out? (a) we are open (b) free name tags (c) we have a table (d) it is a product
- 18.Which of these is not a unique selling point? (a) delivered to your door (b) a new flavour each week (c) made from waste paper (d) it has a price
- 19.Which of these is not a unique selling point? (a) a new flavour each week (b) ready in five minutes (c) delivered to your door (d) we are open
- 20.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 21.🛍️ Why is competition good for customers? (a) it is not good (b) prices always rise (c) they get better choices (d) shops get rude
- 22.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 23.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 24.Which of these is a fair way to compete? (a) better quality (b) posting fake reviews (c) breaking their sign (d) spreading rumours
- 25.Which of these is not a unique selling point? (a) delivered to your door (b) personalised with names (c) free name tags (d) we sell things
- 26.True or false: “it is a product” is not a unique selling point. (a) False (b) True
- 27.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 28.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 29.🔍 Which is the odd one out? (a) faster service (b) a cleaner stall (c) grabbing their spot (d) friendlier service
- 30.Which of these is an unfair way to compete? (a) friendlier service (b) faster service (c) grabbing their spot (d) a fair, lower price
- 31.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 32.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 33.Which of these is an unfair way to compete? (a) better quality (b) posting fake reviews (c) a fair, lower price (d) a new flavour
- 34.🔍 Which is the odd one out? (a) spreading rumours (b) friendlier service (c) lying about a rival (d) copying a rival’s logo
- 35.Which of these is a clear unique selling point? (a) delivered to your door (b) we have a table (c) it is a product (d) same as every stall
- 36.True or false: “we are open” is not a unique selling point. (a) True (b) False
- 37.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 38.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 39.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 40.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
Answer key
- False
- faster service
- a clear USP
- a unique selling point
- ask what buyers miss
- a fair way to compete
- not a USP
- a rival seller
- friendlier service
- personalised with names
- False
- False
- spreading rumours
- False
- a clear USP
- breaking their sign
- free name tags
- it has a price
- we are open
- False
- they get better choices
- not a USP
- a clear USP
- better quality
- we sell things
- True
- a fair way to compete
- not a USP
- grabbing their spot
- grabbing their spot
- a clear USP
- a fair way to compete
- posting fake reviews
- friendlier service
- delivered to your door
- True
- a clear USP
- False
- an unfair way
- a clear USP
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