Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 2.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 3.🔍 Which is the odd one out? (a) friendlier service (b) faster service (c) a new flavour (d) breaking their sign
- 4.🧪 How can you find a USP? (a) copy the rival exactly (b) skip it (c) pick a random word (d) ask what buyers miss
- 5.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 6.Which of these is a clear unique selling point? (a) we sell things (b) made from waste paper (c) we are open (d) it is a product
- 7.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 8.🔍 Which is the odd one out? (a) same as every stall (b) we have a table (c) it is a product (d) a sugar-free recipe
- 9.🔍 Which is the odd one out? (a) it has a price (b) we are open (c) we sell things (d) free name tags
- 10.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 11.Which of these is a clear unique selling point? (a) personalised with names (b) same as every stall (c) it is a product (d) it has a price
- 12.Which of these is a fair way to compete? (a) breaking their sign (b) grabbing their spot (c) faster service (d) copying a rival’s logo
- 13.Which of these is not a unique selling point? (a) free name tags (b) made from waste paper (c) we are open (d) ready in five minutes
- 14.Which of these is a clear unique selling point? (a) it is a product (b) delivered to your door (c) we have a table (d) we sell things
- 15.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 16.Which of these is a clear unique selling point? (a) a sugar-free recipe (b) we are open (c) it has a price (d) we sell things
- 17.🔍 Which is the odd one out? (a) free name tags (b) we sell things (c) made from waste paper (d) delivered to your door
- 18.🔍 Which is the odd one out? (a) we have a table (b) delivered to your door (c) we are open (d) same as every stall
- 19.🔍 Which is the odd one out? (a) faster service (b) friendlier service (c) better quality (d) posting fake reviews
- 20.🛍️ Why is competition good for customers? (a) they get better choices (b) prices always rise (c) shops get rude (d) it is not good
- 21.🔍 Which is the odd one out? (a) same as every stall (b) it has a price (c) personalised with names (d) we sell things
- 22.Which of these is not a unique selling point? (a) we have a table (b) a sugar-free recipe (c) ready in five minutes (d) made from waste paper
- 23.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 24.Which of these is an unfair way to compete? (a) better quality (b) a fair, lower price (c) a new flavour (d) copying a rival’s logo
- 25.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 26.🔍 Which is the odd one out? (a) better quality (b) breaking their sign (c) lying about a rival (d) copying a rival’s logo
- 27.Which of these is an unfair way to compete? (a) a new flavour (b) friendlier service (c) lying about a rival (d) a cleaner stall
- 28.🔍 Which is the odd one out? (a) same as every stall (b) a new flavour each week (c) personalised with names (d) ready in five minutes
- 29.Which of these is a clear unique selling point? (a) it is a product (b) we are open (c) ready in five minutes (d) same as every stall
- 30.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 31.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 32.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 33.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 34.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 35.Which of these is a fair way to compete? (a) better quality (b) grabbing their spot (c) breaking their sign (d) copying a rival’s logo
- 36.Which of these is an unfair way to compete? (a) a cleaner stall (b) faster service (c) a fair, lower price (d) grabbing their spot
- 37.🔍 Which is the odd one out? (a) a new flavour (b) spreading rumours (c) posting fake reviews (d) grabbing their spot
- 38.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 39.Which of these is not a unique selling point? (a) we sell things (b) delivered to your door (c) personalised with names (d) ready in five minutes
- 40.Which of these is a fair way to compete? (a) copying a rival’s logo (b) breaking their sign (c) a fair, lower price (d) spreading rumours
Answer key
- an unfair way
- True
- breaking their sign
- ask what buyers miss
- a clear USP
- made from waste paper
- True
- a sugar-free recipe
- free name tags
- True
- personalised with names
- faster service
- we are open
- delivered to your door
- an unfair way
- a sugar-free recipe
- we sell things
- delivered to your door
- posting fake reviews
- they get better choices
- personalised with names
- we have a table
- False
- copying a rival’s logo
- a clear USP
- better quality
- lying about a rival
- same as every stall
- ready in five minutes
- a fair way to compete
- a clear USP
- False
- an unfair way
- not a USP
- better quality
- grabbing their spot
- a new flavour
- an unfair way
- we sell things
- a fair, lower price
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