Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.Which of these is a fair way to compete? (a) breaking their sign (b) grabbing their spot (c) copying a rival’s logo (d) friendlier service
- 2.Which of these is a clear unique selling point? (a) we sell things (b) personalised with names (c) we are open (d) we have a table
- 3.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 4.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a louder voice (c) a higher price only (d) a rude sign
- 5.🔍 Which is the odd one out? (a) grabbing their spot (b) friendlier service (c) lying about a rival (d) copying a rival’s logo
- 6.🔍 Which is the odd one out? (a) made from waste paper (b) a new flavour each week (c) a sugar-free recipe (d) we are open
- 7.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 8.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 9.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 10.Which of these is a clear unique selling point? (a) free name tags (b) we have a table (c) it is a product (d) same as every stall
- 11.Which of these is an unfair way to compete? (a) friendlier service (b) a cleaner stall (c) a new flavour (d) lying about a rival
- 12.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 13.🔍 Which is the odd one out? (a) we have a table (b) we are open (c) ready in five minutes (d) it is a product
- 14.🔍 Which is the odd one out? (a) better quality (b) spreading rumours (c) friendlier service (d) a fair, lower price
- 15.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) it is not good (d) they get better choices
- 16.Which of these is not a unique selling point? (a) delivered to your door (b) free name tags (c) it is a product (d) made from waste paper
- 17.🧪 How can you find a USP? (a) copy the rival exactly (b) ask what buyers miss (c) skip it (d) pick a random word
- 18.Which of these is an unfair way to compete? (a) a new flavour (b) friendlier service (c) a fair, lower price (d) copying a rival’s logo
- 19.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 20.🔍 Which is the odd one out? (a) a fair, lower price (b) better quality (c) faster service (d) posting fake reviews
- 21.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 22.Which of these is a fair way to compete? (a) faster service (b) lying about a rival (c) grabbing their spot (d) breaking their sign
- 23.🏪 What is a competitor? (a) a customer (b) a rival seller (c) a supplier (d) your teammate
- 24.🔍 Which is the odd one out? (a) a new flavour (b) a fair, lower price (c) breaking their sign (d) a cleaner stall
- 25.Which of these is a fair way to compete? (a) lying about a rival (b) posting fake reviews (c) a new flavour (d) spreading rumours
- 26.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 27.Which of these is a fair way to compete? (a) posting fake reviews (b) grabbing their spot (c) copying a rival’s logo (d) a fair, lower price
- 28.🔍 Which is the odd one out? (a) spreading rumours (b) lying about a rival (c) grabbing their spot (d) a cleaner stall
- 29.🔍 Which is the odd one out? (a) a cleaner stall (b) better quality (c) grabbing their spot (d) friendlier service
- 30.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 31.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 32.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 33.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 34.Which of these is not a unique selling point? (a) delivered to your door (b) free name tags (c) personalised with names (d) we sell things
- 35.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 36.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 37.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 38.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 39.Which of these is a clear unique selling point? (a) it has a price (b) ready in five minutes (c) we sell things (d) we are open
- 40.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
Answer key
- friendlier service
- personalised with names
- a clear USP
- a unique selling point
- friendlier service
- we are open
- False
- True
- a fair way to compete
- free name tags
- lying about a rival
- not a USP
- ready in five minutes
- spreading rumours
- they get better choices
- it is a product
- ask what buyers miss
- copying a rival’s logo
- True
- posting fake reviews
- an unfair way
- faster service
- a rival seller
- breaking their sign
- a new flavour
- False
- a fair, lower price
- a cleaner stall
- grabbing their spot
- not a USP
- True
- a fair way to compete
- False
- we sell things
- an unfair way
- an unfair way
- a clear USP
- True
- ready in five minutes
- a fair way to compete
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