Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 2.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 3.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 4.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 5.🔍 Which is the odd one out? (a) it is a product (b) it has a price (c) a new flavour each week (d) we have a table
- 6.🔍 Which is the odd one out? (a) it has a price (b) same as every stall (c) free name tags (d) we sell things
- 7.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a louder voice (c) a rude sign (d) a unique selling point
- 8.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 9.Which of these is a clear unique selling point? (a) we are open (b) it is a product (c) it has a price (d) made from waste paper
- 10.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 11.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 12.🔍 Which is the odd one out? (a) a cleaner stall (b) faster service (c) lying about a rival (d) better quality
- 13.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 14.🛍️ Why is competition good for customers? (a) shops get rude (b) it is not good (c) prices always rise (d) they get better choices
- 15.🔍 Which is the odd one out? (a) lying about a rival (b) grabbing their spot (c) faster service (d) posting fake reviews
- 16.🔍 Which is the odd one out? (a) breaking their sign (b) better quality (c) lying about a rival (d) posting fake reviews
- 17.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 18.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 19.Which of these is an unfair way to compete? (a) a fair, lower price (b) spreading rumours (c) friendlier service (d) a new flavour
- 20.🔍 Which is the odd one out? (a) made from waste paper (b) same as every stall (c) personalised with names (d) delivered to your door
- 21.🔍 Which is the odd one out? (a) a sugar-free recipe (b) free name tags (c) it is a product (d) made from waste paper
- 22.🔍 Which is the odd one out? (a) we are open (b) ready in five minutes (c) personalised with names (d) a sugar-free recipe
- 23.Which of these is an unfair way to compete? (a) a new flavour (b) a cleaner stall (c) lying about a rival (d) faster service
- 24.🔍 Which is the odd one out? (a) copying a rival’s logo (b) a new flavour (c) grabbing their spot (d) spreading rumours
- 25.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 26.🏪 What is a competitor? (a) a supplier (b) a customer (c) a rival seller (d) your teammate
- 27.Which of these is a fair way to compete? (a) spreading rumours (b) a cleaner stall (c) posting fake reviews (d) breaking their sign
- 28.🔍 Which is the odd one out? (a) ready in five minutes (b) we have a table (c) delivered to your door (d) made from waste paper
- 29.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 30.Which of these is a clear unique selling point? (a) same as every stall (b) we are open (c) delivered to your door (d) we have a table
- 31.Which of these is a fair way to compete? (a) posting fake reviews (b) better quality (c) copying a rival’s logo (d) spreading rumours
- 32.Which of these is an unfair way to compete? (a) posting fake reviews (b) faster service (c) friendlier service (d) a new flavour
- 33.Which of these is not a unique selling point? (a) free name tags (b) delivered to your door (c) made from waste paper (d) same as every stall
- 34.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 35.🧪 How can you find a USP? (a) pick a random word (b) skip it (c) ask what buyers miss (d) copy the rival exactly
- 36.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 37.Which of these is not a unique selling point? (a) made from waste paper (b) ready in five minutes (c) delivered to your door (d) it has a price
- 38.Which of these is a fair way to compete? (a) breaking their sign (b) faster service (c) lying about a rival (d) spreading rumours
- 39.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 40.🔍 Which is the odd one out? (a) posting fake reviews (b) better quality (c) friendlier service (d) a cleaner stall
Answer key
- an unfair way
- a clear USP
- False
- an unfair way
- a new flavour each week
- free name tags
- a unique selling point
- a clear USP
- made from waste paper
- True
- a fair way to compete
- lying about a rival
- a fair way to compete
- they get better choices
- faster service
- better quality
- an unfair way
- False
- spreading rumours
- same as every stall
- it is a product
- we are open
- lying about a rival
- a new flavour
- not a USP
- a rival seller
- a cleaner stall
- we have a table
- a fair way to compete
- delivered to your door
- better quality
- posting fake reviews
- same as every stall
- an unfair way
- ask what buyers miss
- False
- it has a price
- faster service
- False
- posting fake reviews
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