Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 2.Which of these is a clear unique selling point? (a) we are open (b) a new flavour each week (c) same as every stall (d) we sell things
- 3.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 4.🔍 Which is the odd one out? (a) a new flavour (b) faster service (c) lying about a rival (d) better quality
- 5.Which of these is not a unique selling point? (a) it is a product (b) personalised with names (c) a new flavour each week (d) a sugar-free recipe
- 6.🛍️ Why is competition good for customers? (a) they get better choices (b) it is not good (c) prices always rise (d) shops get rude
- 7.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 8.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 9.🔍 Which is the odd one out? (a) friendlier service (b) a fair, lower price (c) grabbing their spot (d) a new flavour
- 10.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) friendlier service (c) better quality (d) a new flavour
- 11.Which of these is an unfair way to compete? (a) a fair, lower price (b) a cleaner stall (c) breaking their sign (d) faster service
- 12.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 13.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 14.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 15.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 16.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 17.🔍 Which is the odd one out? (a) posting fake reviews (b) lying about a rival (c) grabbing their spot (d) a fair, lower price
- 18.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 19.Which of these is a fair way to compete? (a) posting fake reviews (b) lying about a rival (c) spreading rumours (d) a fair, lower price
- 20.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 21.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 22.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 23.Which of these is a fair way to compete? (a) posting fake reviews (b) lying about a rival (c) copying a rival’s logo (d) a new flavour
- 24.🔍 Which is the odd one out? (a) delivered to your door (b) it is a product (c) ready in five minutes (d) free name tags
- 25.🔍 Which is the odd one out? (a) posting fake reviews (b) spreading rumours (c) better quality (d) copying a rival’s logo
- 26.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 27.🔍 Which is the odd one out? (a) we sell things (b) we are open (c) delivered to your door (d) it is a product
- 28.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a rude sign (c) a louder voice (d) a higher price only
- 29.🔍 Which is the odd one out? (a) personalised with names (b) we have a table (c) we sell things (d) it has a price
- 30.🧪 How can you find a USP? (a) skip it (b) pick a random word (c) ask what buyers miss (d) copy the rival exactly
- 31.🔍 Which is the odd one out? (a) a new flavour (b) friendlier service (c) spreading rumours (d) a fair, lower price
- 32.🔍 Which is the odd one out? (a) it has a price (b) same as every stall (c) we sell things (d) ready in five minutes
- 33.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 34.Which of these is a fair way to compete? (a) posting fake reviews (b) breaking their sign (c) a cleaner stall (d) copying a rival’s logo
- 35.🔍 Which is the odd one out? (a) it has a price (b) we sell things (c) it is a product (d) a new flavour each week
- 36.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 37.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 38.Which of these is not a unique selling point? (a) made from waste paper (b) free name tags (c) a sugar-free recipe (d) we are open
- 39.True or false: “same as every stall” is not a unique selling point. (a) True (b) False
- 40.Which of these is a clear unique selling point? (a) we have a table (b) ready in five minutes (c) we sell things (d) we are open
Answer key
- a fair way to compete
- a new flavour each week
- an unfair way
- lying about a rival
- it is a product
- they get better choices
- a clear USP
- not a USP
- grabbing their spot
- copying a rival’s logo
- breaking their sign
- an unfair way
- an unfair way
- True
- True
- True
- a fair, lower price
- a clear USP
- a fair, lower price
- False
- a clear USP
- an unfair way
- a new flavour
- it is a product
- better quality
- not a USP
- delivered to your door
- a unique selling point
- personalised with names
- ask what buyers miss
- spreading rumours
- ready in five minutes
- False
- a cleaner stall
- a new flavour each week
- a fair way to compete
- a clear USP
- we are open
- True
- ready in five minutes
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