Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) faster service (b) friendlier service (c) lying about a rival (d) a cleaner stall
- 2.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 3.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 4.Which of these is a clear unique selling point? (a) delivered to your door (b) it has a price (c) we are open (d) same as every stall
- 5.🧪 How can you find a USP? (a) skip it (b) ask what buyers miss (c) copy the rival exactly (d) pick a random word
- 6.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 7.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 8.🔍 Which is the odd one out? (a) it is a product (b) it has a price (c) a sugar-free recipe (d) we sell things
- 9.Which of these is a fair way to compete? (a) posting fake reviews (b) grabbing their spot (c) friendlier service (d) spreading rumours
- 10.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 11.Which of these is a clear unique selling point? (a) we are open (b) same as every stall (c) we have a table (d) a new flavour each week
- 12.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 13.🔍 Which is the odd one out? (a) ready in five minutes (b) delivered to your door (c) we sell things (d) a sugar-free recipe
- 14.🔍 Which is the odd one out? (a) ready in five minutes (b) we are open (c) personalised with names (d) a sugar-free recipe
- 15.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 16.🔍 Which is the odd one out? (a) copying a rival’s logo (b) posting fake reviews (c) spreading rumours (d) friendlier service
- 17.Which of these is an unfair way to compete? (a) a new flavour (b) a fair, lower price (c) friendlier service (d) posting fake reviews
- 18.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 19.🔍 Which is the odd one out? (a) lying about a rival (b) posting fake reviews (c) a new flavour (d) spreading rumours
- 20.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 21.🔍 Which is the odd one out? (a) delivered to your door (b) a new flavour each week (c) a sugar-free recipe (d) it is a product
- 22.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a louder voice (d) a unique selling point
- 23.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 24.Which of these is not a unique selling point? (a) a new flavour each week (b) made from waste paper (c) it is a product (d) a sugar-free recipe
- 25.🔍 Which is the odd one out? (a) breaking their sign (b) a cleaner stall (c) better quality (d) friendlier service
- 26.🔍 Which is the odd one out? (a) made from waste paper (b) we have a table (c) same as every stall (d) we sell things
- 27.Which of these is an unfair way to compete? (a) a new flavour (b) friendlier service (c) better quality (d) lying about a rival
- 28.Which of these is a clear unique selling point? (a) we have a table (b) made from waste paper (c) same as every stall (d) it is a product
- 29.Which of these is a fair way to compete? (a) a cleaner stall (b) lying about a rival (c) posting fake reviews (d) copying a rival’s logo
- 30.Which of these is not a unique selling point? (a) free name tags (b) made from waste paper (c) a new flavour each week (d) it has a price
- 31.🔍 Which is the odd one out? (a) breaking their sign (b) spreading rumours (c) a cleaner stall (d) grabbing their spot
- 32.Which of these is a clear unique selling point? (a) it is a product (b) personalised with names (c) same as every stall (d) it has a price
- 33.🔍 Which is the odd one out? (a) a fair, lower price (b) better quality (c) a new flavour (d) copying a rival’s logo
- 34.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 35.Which of these is a clear unique selling point? (a) free name tags (b) we have a table (c) it is a product (d) we sell things
- 36.📊 A rival sells chai at ₹10. Why should you know this? (a) to complain (b) to set a fair price (c) to copy their sign (d) to close them down
- 37.Which of these is a fair way to compete? (a) a new flavour (b) spreading rumours (c) lying about a rival (d) copying a rival’s logo
- 38.Which of these is a fair way to compete? (a) better quality (b) posting fake reviews (c) spreading rumours (d) lying about a rival
- 39.🔍 Which is the odd one out? (a) faster service (b) posting fake reviews (c) a new flavour (d) better quality
- 40.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
Answer key
- lying about a rival
- a fair way to compete
- False
- delivered to your door
- ask what buyers miss
- True
- False
- a sugar-free recipe
- friendlier service
- False
- a new flavour each week
- True
- we sell things
- we are open
- a fair way to compete
- friendlier service
- posting fake reviews
- not a USP
- a new flavour
- a clear USP
- it is a product
- a unique selling point
- an unfair way
- it is a product
- breaking their sign
- made from waste paper
- lying about a rival
- made from waste paper
- a cleaner stall
- it has a price
- a cleaner stall
- personalised with names
- copying a rival’s logo
- a clear USP
- free name tags
- to set a fair price
- a new flavour
- better quality
- posting fake reviews
- an unfair way
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