Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 2.Which of these is a fair way to compete? (a) breaking their sign (b) grabbing their spot (c) friendlier service (d) lying about a rival
- 3.🔍 Which is the odd one out? (a) free name tags (b) same as every stall (c) personalised with names (d) a sugar-free recipe
- 4.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 5.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 6.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 7.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 8.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 9.🔍 Which is the odd one out? (a) free name tags (b) a sugar-free recipe (c) delivered to your door (d) it is a product
- 10.Which of these is not a unique selling point? (a) free name tags (b) made from waste paper (c) a sugar-free recipe (d) we sell things
- 11.🛍️ Why is competition good for customers? (a) it is not good (b) shops get rude (c) they get better choices (d) prices always rise
- 12.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 13.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 14.Which of these is a fair way to compete? (a) copying a rival’s logo (b) a cleaner stall (c) grabbing their spot (d) lying about a rival
- 15.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 16.🔍 Which is the odd one out? (a) made from waste paper (b) personalised with names (c) we sell things (d) delivered to your door
- 17.Which of these is not a unique selling point? (a) a new flavour each week (b) it has a price (c) made from waste paper (d) free name tags
- 18.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 19.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 20.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 21.Which of these is a clear unique selling point? (a) we sell things (b) we are open (c) it has a price (d) personalised with names
- 22.🔍 Which is the odd one out? (a) a new flavour (b) a cleaner stall (c) better quality (d) grabbing their spot
- 23.🔍 Which is the odd one out? (a) better quality (b) friendlier service (c) lying about a rival (d) a cleaner stall
- 24.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 25.🔍 Which is the odd one out? (a) a cleaner stall (b) friendlier service (c) posting fake reviews (d) a new flavour
- 26.🔍 Which is the odd one out? (a) posting fake reviews (b) better quality (c) grabbing their spot (d) breaking their sign
- 27.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 28.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 29.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a rude sign (c) a higher price only (d) a unique selling point
- 30.Which of these is a clear unique selling point? (a) we sell things (b) it has a price (c) made from waste paper (d) we have a table
- 31.🔍 Which is the odd one out? (a) made from waste paper (b) ready in five minutes (c) a sugar-free recipe (d) we are open
- 32.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 33.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 34.Which of these is not a unique selling point? (a) a sugar-free recipe (b) same as every stall (c) delivered to your door (d) free name tags
- 35.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 36.Which of these is an unfair way to compete? (a) breaking their sign (b) better quality (c) a fair, lower price (d) a new flavour
- 37.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 38.Which of these is a fair way to compete? (a) grabbing their spot (b) better quality (c) lying about a rival (d) spreading rumours
- 39.Which of these is a clear unique selling point? (a) same as every stall (b) it has a price (c) we are open (d) free name tags
- 40.True or false: “it is a product” is not a unique selling point. (a) False (b) True
Answer key
- an unfair way
- friendlier service
- same as every stall
- a clear USP
- an unfair way
- False
- a fair way to compete
- False
- it is a product
- we sell things
- they get better choices
- a clear USP
- True
- a cleaner stall
- True
- we sell things
- it has a price
- a fair way to compete
- False
- True
- personalised with names
- grabbing their spot
- lying about a rival
- True
- posting fake reviews
- better quality
- a clear USP
- False
- a unique selling point
- made from waste paper
- we are open
- a clear USP
- not a USP
- same as every stall
- True
- breaking their sign
- False
- better quality
- free name tags
- True
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