Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) a fair, lower price (b) better quality (c) a cleaner stall (d) posting fake reviews
- 2.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 3.Which of these is a clear unique selling point? (a) same as every stall (b) a new flavour each week (c) it is a product (d) we have a table
- 4.Which of these is a fair way to compete? (a) copying a rival’s logo (b) posting fake reviews (c) lying about a rival (d) a cleaner stall
- 5.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 6.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 7.Which of these is not a unique selling point? (a) a new flavour each week (b) same as every stall (c) free name tags (d) made from waste paper
- 8.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 9.🔍 Which is the odd one out? (a) a sugar-free recipe (b) delivered to your door (c) same as every stall (d) free name tags
- 10.🧪 How can you find a USP? (a) copy the rival exactly (b) skip it (c) ask what buyers miss (d) pick a random word
- 11.Which of these is not a unique selling point? (a) it has a price (b) ready in five minutes (c) personalised with names (d) free name tags
- 12.Which of these is an unfair way to compete? (a) grabbing their spot (b) a new flavour (c) friendlier service (d) better quality
- 13.Which of these is an unfair way to compete? (a) a new flavour (b) posting fake reviews (c) a fair, lower price (d) a cleaner stall
- 14.Which of these is not a unique selling point? (a) ready in five minutes (b) we have a table (c) delivered to your door (d) a new flavour each week
- 15.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 16.🔍 Which is the odd one out? (a) free name tags (b) we are open (c) made from waste paper (d) a new flavour each week
- 17.Which of these is a clear unique selling point? (a) we are open (b) a sugar-free recipe (c) it is a product (d) same as every stall
- 18.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 19.Which of these is a fair way to compete? (a) lying about a rival (b) better quality (c) copying a rival’s logo (d) breaking their sign
- 20.🔍 Which is the odd one out? (a) personalised with names (b) ready in five minutes (c) it has a price (d) delivered to your door
- 21.Which of these is an unfair way to compete? (a) a fair, lower price (b) spreading rumours (c) friendlier service (d) better quality
- 22.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 23.📊 A rival sells chai at ₹10. Why should you know this? (a) to complain (b) to copy their sign (c) to set a fair price (d) to close them down
- 24.Which of these is a clear unique selling point? (a) it is a product (b) ready in five minutes (c) we sell things (d) it has a price
- 25.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 26.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 27.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 28.Which of these is not a unique selling point? (a) delivered to your door (b) free name tags (c) personalised with names (d) it is a product
- 29.Which of these is a clear unique selling point? (a) we sell things (b) same as every stall (c) we are open (d) personalised with names
- 30.Which of these is not a unique selling point? (a) delivered to your door (b) a sugar-free recipe (c) a new flavour each week (d) we are open
- 31.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 32.Which of these is a fair way to compete? (a) faster service (b) spreading rumours (c) lying about a rival (d) breaking their sign
- 33.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 34.🔍 Which is the odd one out? (a) a cleaner stall (b) copying a rival’s logo (c) a new flavour (d) friendlier service
- 35.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 36.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 37.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 38.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 39.Which of these is not a unique selling point? (a) personalised with names (b) delivered to your door (c) we sell things (d) a sugar-free recipe
- 40.Which of these is an unfair way to compete? (a) better quality (b) lying about a rival (c) faster service (d) friendlier service
Answer key
- posting fake reviews
- False
- a new flavour each week
- a cleaner stall
- a clear USP
- False
- same as every stall
- False
- same as every stall
- ask what buyers miss
- it has a price
- grabbing their spot
- posting fake reviews
- we have a table
- False
- we are open
- a sugar-free recipe
- an unfair way
- better quality
- it has a price
- spreading rumours
- a fair way to compete
- to set a fair price
- ready in five minutes
- an unfair way
- a clear USP
- an unfair way
- it is a product
- personalised with names
- we are open
- a fair way to compete
- faster service
- a clear USP
- copying a rival’s logo
- a clear USP
- not a USP
- a fair way to compete
- a clear USP
- we sell things
- lying about a rival
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